Head of Client Strategy

Overview:

12100 Collective is a new growth marketing agency based in NYC founded by alumni of Meta's growth team and servicing clients with >$100M annual revenues across a variety of industries. We pride ourselves on being world class at our craft and pairing data-driven strategies with excellent creative to unlock results.

As our first company Head of Client Strategy you will bring value to our clients by crafting integrated marketing strategies across digital channels like Search, Social, Email/SMS, and Analytics, pitching & onboarding new clients, and owning the entire relationship. This role will have an out-size impact on our company culture. You’ll interface with CEO’s and key internal/external stakeholders to unlock rigorous execution and growth for the marketing program. You possess exceptional communication skills, leadership qualities, data-driven rigor, and strategic expertise in digital marketing.

Key Responsibilities:

• Oversee engagements with clients possessing ~$1M/month ad spend, $10-50M/year revenue, and a $2M /year book of business
• Work directly with our CEO to manage all client relationships, aid execution across all workstreams, and craft a high-impact and data-driven marketing strategy
• Devise innovative cross-channel strategies optimizing CAC, LTV, and ROAS.
• Work cross-functionally with designers, content strategists, SEM & Meta Ad experts, Growth Marketing Analysts, and external stakeholders
• Coach, involve, and inspire the development of junior staff by providing consistent feedback, training, and growth opportunities
• Eager to get your hands dirty QA’ing campaigns, fixing typos, and ensuring flawless execution from start to finish
• Ability to think strategically and see the big picture, stack-rank priorities, and opportunity size projects using data & research to maximize impact.
• Monitor and communicate POV on current marketing and industry issues
• Demonstrate responsibility and accountability for overall agency performance and flawless delivery

Minimum Requirements:

• 7-10 years’ experience in account management within an agency, including 3-5 years of supervisory experience
• Experience in e-commerce/D2C, B2B, lead-gen, and other channels
• 5 years of hands on experience with a core digital marketing channel such as Google or Meta
• Deep comfort with and knowledge of digital marketing channels across SEM, Paid Social (Pinterest, TikTok, LinkedIn, etc), Email/SMS, SEO, and more
• Excellent listening skills and the ability to read the room and adapt accordingly
• Diplomatic, empathetic leadership and negotiation skills
• Strong organization and attention to detail
• Appreciation for strong branding, creative, and aesthetics

Bonus Skills:

• Product management experience (website redesigns, CRO, etc.)
• Data Analytics (Dashboarding, GA4, Segment, Looker Studio, SQL, Python, etc.)
• App marketing experience
• Sales experience

Salary/Benefits/Location:

• Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation
• Location: Flexibility for the role to be Remote/WFH, or join us in our Brooklyn office
• Salary: $150-250k, depending on experience and other relevant qualifications