Sr. eCommerce Manager, HOKA NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Senior Manager of eCommerce, HOKA NA

Reports to:  Senior Director of eCommerce, HOKA NA

Location: Remote

 Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin

The Role

HOKA is seeking a Senior eCommerce Manager to join their North America Direct-to-Consumer Team. This role is responsible for overseeing and driving the strategic direction and operational performance of their eCommerce platform. The Senior eCommerce Manager will lead a team of eCommerce professionals, collaborate with cross-functional departments, and ensure the seamless execution of online strategies. This role will be pivotal in optimizing HOKA's digital presence, enhancing customer experience, and maximizing revenue growth.

In this role, the Senior eCommerce Manager will be accountable for the delivery of eCommerce revenue targets and establishing the .com experience as the pinnacle expression of the brand. They will develop and align the seasonal eCommerce Go-to-Market (GTM) strategy with various teams, including marketing, planning, merchandising, acquisition, retention, user experience, and technology. Leading a team through in-season execution, they will ensure the success of the GTM plan by integrating key product and marketing moments, promotional strategies, technology/UX enhancements, and on-site segmentation and personalization strategies.

The team, comprised of in-season trading, content development, site optimization, and data analysis roles, will own the website sales funnel from entry to cart, driving conversion and optimizing the consumer journey. The Senior eCommerce Manager will serve as the primary liaison and point of contact for all website-related matters, held accountable to KPIs and sales plans, and expected to lead segmentation and personalization strategies to enhance the consumer experience and drive business initiatives.

Key Responsibilities

Leadership:

• Serve as a stakeholder and key contributor to the eCommerce Leadership team.
• Support leadership in developing and mentoring a high-performing team of eCommerce managers, site merchandisers, digital UI and UX designers, content developers, and eCommerce analysts to foster a collaborative and innovative work environment.
• Consult on the creation of team KPIs, holding teams accountable for achieving these goals throughout the year.
• Lead across the matrix through influence and partnership; instill and reinforce the highest standards for collaboration and teamwork within eCommerce and cross-functional partners.

eCommerce Channel Management:

• Ensure organizational focus on meeting and exceeding brand and DTC team expectations while maintaining a consumer-first approach.
• Drive pre-season GTM meetings and planning milestones with all relevant stakeholders; collaborate to construct a comprehensive pre-season strategic roadmap for US and Canada DTC eCommerce channels.
• Oversee the successful execution of seasonal GTM plans.
• Incorporate brand-defined consumer targets into eCommerce strategies and GTM planning.
• Facilitate the development, documentation, and visual communication of on-site consumer journeys, leveraging these plans for GTM, personalization, and segmentation strategies.
• Contribute to A/B testing and personalization/segmentation tests, regularly reporting findings to stakeholders and leadership.
• Build and consult on long-term site strategy and project roadmaps, including defining milestones and timelines for execution teams.
• Champion seasonal cross-functional meetings to align stakeholders on site enhancement priorities.
• Propose site enhancements via business case submissions to ensure the delivery of next-in-class digital experiences.
• Leverage data and consumer behavior to share competitive insights on assortment & trends with merchandising teams.
• Stay informed about industry trends, competitive landscape, and emerging technologies to keep the eCommerce strategy relevant and competitive.

Data-Driven Leadership:

• Lead business reviews highlighting successes, learnings, risks, and plans, while utilizing data to tell compelling stories and inform decision-making. 
• Transform data into compelling stories that inform on-demand decision-making and shape lessons-learned recaps for continuous improvement.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
 

The primary functions of this role, include but are not limited to:

• 1. Cross-Functional Strategic Channel Roadmap Development
• 2. Performance and Execution Oversight
• 3. Synthesizing Data into Actionable Insights
• 4. Team Mentorship and Leadership

Who You Are

• A strong communicator with exceptional interpersonal skills, capable of effective collaboration across departments.
• Skilled in resource allocation, productivity measurement, and anticipating potential issues.
• Consumer-obsessed, with a sharp focus on enhancing the customer experience.
• Detail-oriented, with a meticulous approach to project execution and site optimization.
• Knowledgeable in project management systems and Agile workflows.
• Analytical, with the ability to transform data into actionable insights and strategic decisions.
• Experienced in leading cross-functional teams and managing multiple projects concurrently.
• Proficient in managing budgets and optimizing resource allocation.
• Familiar with eCommerce platforms and digital marketing tools.
• A strong problem solver, adaptable to fast-paced and dynamic environments.
• A leader who can mentor, motivate, and develop team members.
• A strategic thinker with a keen eye on future eCommerce trends and technologies.

We’d love to hear from people with

• Bachelors Degree and/or equivalent combination of education and experience.
• 5-8 years of experience in eCommerce, with at least 2 years in a leadership role.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• In-depth knowledge of eCommerce platforms and digital marketing tools.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Strong understanding of UX/UI principles and consumer-centric design.
• Experience in Direct-to-Consumer channels is a plus but not required.
• Proven experience with personalization and segmentation onsite strategy development and execution management.
• Familiarity with agile work environments and scrum processes is a plus.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$145,000 - $160,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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Salary : $145,000 - $160,000