What are the responsibilities and job description for the Digital Marketing Specialist position at A BETTER LIFE RECOVERY LLC?
AMFM Healthcare is looking for a Digital Marketing Specialist to join our growing team! The Digital Marketing Specialist is responsible for developing and implementing comprehensive digital marketing strategies that align with the company's business objectives and target audience. This includes managing and optimizing digital campaigns across various channels such as social media, email, and search engines, creating engaging content, analyzing performance metrics, collaborating with cross-functional teams, staying up-to-date with the latest digital marketing trends, and building and maintaining relationships with key stakeholders. The Digital Marketing Specialist must have a deep understanding of consumer behavior, a passion for digital marketing, and strong analytical and communication skills.
This is a full time position with option to be fully remote. Prefer those located on Pacific Standard Time (PST).
Benefits:
Medical, Dental, and Vision plans through Anthem.
FSA/HSA Accounts.
Life/AD&D insurance through Anthem, 100% paid for by the employer.
Other benefits include:
401k plan with employer match.
PTO and Self Care Day.
Educational Assistance Reimbursement Program.
Employee Assistance Program.
Health and Wellness Membership.
Pay: $70,000-$90,000 salary.
DUTIES AND RESPONSIBILITIES:
The Digital Marketing Specialist will be assigned projects, based on his/her level of expertise, that include any, or all the following job responsibilities. The individual may also be assigned other duties as needed by their supervisor.
Conduct keyword research and analysis to identify new opportunities for optimizing website content.
Optimize and modify websites content, meta descriptions, and titles for targeted keywords.
Create and implement link-building strategies to increase website authority and visibility.
Monitor and implement website analytics and provide regular reports on website traffic, rankings, and conversions.
Collaborate with cross-functional teams, including content creators, designers, and developers, to implement SEO best practices.
Stay up-to-date with the latest trends and developments in SEO and digital marketing.
Develop and implement comprehensive digital marketing strategies that align with the company's business objectives and target audience.
Conduct market research to understand customer behavior and identify new opportunities for growth.
Create engaging content for social media, email marketing, and other digital channels.
Track and analyze key performance metrics, such as website traffic, social media engagement, and conversion rates, and use the insights to improve future campaigns.
Monitor and report on the performance of digital marketing campaigns, using data-driven insights to make strategic decisions.
Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand message across all channels.
Build and maintain relationships with key stakeholders, such as media outlets and partners.
QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, or a related field preferred.
At least 2 years of experience in digital marketing preferred.
Experience with SEO, PPC, email marketing, social media marketing, and web analytics.
Strong analytical skills and the ability to use data to drive decision-making.
Excellent written and verbal communication skills.
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
Experience with Google Analytics, Google Search Console, SEMRush and other tools.
Experience with CMS platforms such as WordPress.
Knowledge of HTML, CSS, and JavaScript is a plus.
Ability to work independently and in a team environment.
To perform this job successfully, an individual must be able to perform each essential job function assigned satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
AMFM Healthcare is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breast feeding and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws.
Salary : $70,000 - $90,000