Senior Manager, Global Marketing (K-Pop & U.S. Partnerships)

 JOB PROFILE

We are seeking an experienced, highly motivated, and culturally fluent Senior Manager of

Global Marketing to lead U.S. marketing strategy and execution for K-pop artists under aka.

Entertainment. This role serves as a vital bridge between KPOP(AKA) Entertainment’s Global

Center in Seoul and U.S.-based partners, including major record labels, touring agencies,

media outlets, and merchandise partners.

As the U.S. marketing lead, the ideal candidate will have deep understanding of both the Korean

and U.S. music ecosystems, and will be responsible for developing and executing

comprehensive, cross-functional, and culturally resonant campaigns that elevate KPOP(AKA)

Entertainment’s artists while aligning with global priorities and brand identity of both the artists

and the company.

 ROLE & RESPONSIBILITY:

Lead U.S. Marketing Strategy: Develop and drive end-to-end marketing campaigns for

KPOP’s artists in the U.S., working closely with label partners and internal stakeholders

across commercial, digital, press, radio, commerce, and more based on alignment with

KPOP HQ’s creative strategies and release priorities.

• Partnership & Stakeholder Management: Collaborate with a wide range of U.S.-based

partners and stakeholders to deliver integrated and impactful campaigns.

• Global Campaign Alignment: Serve as the primary liaison between KPOP HQ and U.S.-

based teams, facilitating seamless communication, alignment on global timelines, and

culturally relevant execution across all initiatives.

• Creative & Content Localization: Provide strategic input on adapting global creative

and content initiatives for the U.S. audience while preserving each artist’s core identity.

• Analytics & Performance Reporting: Oversee marketing performance and reporting,

including DSP and social performance tracking, fan engagement, campaign recaps, and

business reviews to provide ongoing strategy.

• Fan Engagement and Market Trends: Monitor digital trends and interpret fan behavior

in the U.S. market to shape effective content strategy and community growth strategy.

• Real-Time Communication: Ensure consistent and timely communication between KPOP

HQ and U.S. teams, managing cultural nuances and time zone differences to drive

smooth campaign execution.

• Business Development: Identify and pursue strategic opportunities in branding, media,

digital, and commercial partnership that can enhance the visibility and commercial

success of KPOP artists.

 REQUIREMENT:

7–10 years of experience in music marketing, ideally at a major label, talent

management firm, or agency, with a proven track record of managing global artist

campaigns.

• Direct experience working with K-pop artists or Korean entertainment companies is

strongly preferred.

• Deep knowledge of the U.S. music industries, including DSPs, media, touring,

merchandise, and fan ecosystems.

• Passion for K-pop and strong understanding of fan-driven culture and community

engagement strategies is preferred.

• Demonstrated success managing cross-border campaigns and aligning global release

strategies.

• Experience with budget oversight, marketing performance analysis, and stakeholder

negotiations.

• Exceptional cross-cultural communication and project management skills.

• Proven ability to manage multiple priorities in a fast-paced environment based with

precision and attention to detail.

• Fluent in English Korean language proficiency is highly preferred.

 SALARY

$150K- 170K DOE

 BENEFITS

full benefit