Direct Marketing Program Manager

AAA Life is seeking a Direct Marketing Program Manager. This position is responsible for planning and managing deliverables for complex, cross functional direct marketing department programs and ensuring the overall success of those programs. Programs are fast-paced, recurrent and ongoing. The Direct Marketing Program Manager will collaborate with all levels of the marketing team and cross functional business partners/vendors to effectively communicate program status ensure that direct marketing programs are completed on time and as specified.

• Facilitate the ongoing evolution of direct marketing programs to ensure the overall coordination and synchronization of program activities from kick-off to deployment, outlining tasks/activities, timelines, dependencies, and risks.
• Build and lead strong working relationships with internal partners. Develop strong, positive relationships with strategic external partners while navigating through issues on current programs and exploring new opportunities.
• Proactively lead recurring discussions and meetings, including recurring status meetings as well as campaign kick-off meetings and issue resolution meetings.
• Keep stakeholders informed of timelines, deliverables, changes, potential issues, and progress on assigned projects (via status reports, issue tracking tools and change/scope management mechanisms.)
• Manage multiple priorities and scheduling needs in a fast-paced environment.
• Frequently and easily communicate with executives, peers, project teams and business units, including Direct Marketing Operations, Data & Analytics, and Member Relations.
• Identify resources necessary to accomplish project tasks, assist in estimating where necessary.
• Demonstrate continuous effort to improve operations, decrease turnaround times, and streamline work processes.
• Proactively uncover opportunities to grow current marketing programs and develop new programs.
• Maintain project work plans via project or other portfolio management tool.

• Uses Effective Communication Skills - Candid, clear and concise in written and verbal communications. Effectively matches style, tone and method to audience. Connects with intended audience. Manages communication and feedback within the organization
• Displays Leadership/Team Orientation - Works collaboratively to achieve organization’s success. Effectively uses position and interpersonal skills, mobilizes and inspires others to take action
• Functional/Technical Skills – Has the functional and technical knowledge and skills to do the job at a high level of accomplishment
• Analytical/Problem Solving Skills – Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers
• Organizing – Can marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently; arranges information and files in a useful manner
• Process Management – Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can’t; can simplify complex processes; gets more out of fewer resources
• Planning – Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results
• Time Management – Uses his/her time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities

• Bachelor’s Degree in related field.
• 8 years of progressive project management experience using structured methodologies.
• Familiarity with PMI project management philosophies and nomenclature.
• Formal training in facilitation.
• Proven ability to improve performance of organizations through the completion of successful, on-time projects.
• Knowledge of direct marketing channels/disciplines (May have worked in marketing department).
• Demonstrated ability to manage a variety of business projects.
• Familiarity with Jira for managing project tasks and schedule.
• Strong facilitation skills.
• Hands-on experience with managing multiple projects simultaneously in a ‘time critical’ environment.
• Experience in the insurance or financial services industry is highly desired.