Director of Marketing and Communications

Abraham Joshua Heschel Day School | Full-time, Exempt | Reports to Head of School

About the Role

Since its establishment in 1972, Abraham Joshua Heschel Day School has cultivated a profound educational environment, fostered a strong sense of community, and upheld the enduring values of the Jewish people. We're seeking an experienced marketing and communications leader (5-10 years experience) to shape our public image and drive engagement across all stakeholders.

What We're Looking For

Essential Qualifications:

• 5-10 years marketing/communications experience; previous school setting experience preferred

• Bachelor's degree in Marketing, Communications, or related field

• Exceptional writing skills with strong attention to detail

• Expertise with Adobe Suite Design and content creation

• Experience working with multiple constituent groups and understanding their needs

• Strong project management and team leadership abilities

• Deep knowledge of Jewish culture and community with the ability to bring authentic Jewish voice to communications

What You'll Do

Strategic Leadership:

• Design and implement comprehensive marketing plan with measurable goals and strategies

• Serve as key school ambassador, fostering relationships with parents, staff, and broader community

• Collaborate with Head of School, Board members, faculty, and administrative staff on strategic communications

• Manage and delegate tasks effectively to a small team

Content Creation & Management:

• Oversee and create all aspects of school website, social media channels, and marketing materials

• Lead content creation for newsletters, grade-level updates, and emergency notifications

• Produce Annual Report, Strategic Plan, and other key internal and external publications

• Create photography and video content, including editing and post-production

Marketing & Recruitment:

• Partner with admissions office to design and evaluate student recruitment campaigns

• Develop digital advertising strategies using Google Ads, Meta Ads, and analytics tools

• Track and analyze engagement data to improve communication effectiveness

• Represent school at industry events and stay current on independent school marketing trends

Event Marketing:

• Oversee and create marketing and promotion for Annual Gala, Generations Day, Graduation, and all other school events

• Collaborate with advancement team on donor, alumni, and community events

• Ensure all communications align with school's brand and Jewish mission

Operations:

• Maintain highest level of professionalism and discretion with sensitive information

• Balance multiple high-priority projects under tight deadlines

• Ensure cohesive, impactful messaging across all platforms

Technical Skills:

• CRM and student information systems (Blackbaud preferred)

• Email marketing platforms (Campaign Monitor)

• Website management (Finalsite experience a plus)

• Adobe Creative Suite proficiency

• Photography/videography and editing skills

• Digital advertising tools (Google Ads, Meta Ads, Analytics)

• Basic HTML/CSS knowledge

Compensation

Salary: $85,000–$105,000

Benefits: Medical insurance, 403(b) retirement plan, paid time off, flexible spending account, plus access to dental, vision, life, and disability coverage.

This is an on-campus position requiring five-day-a-week attendance.

Apply

Submit resume and cover letter to resumes@heschel.com