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Senior Communication Specialist

Acuity Insurance
Sheboygan, WI Full Time
POSTED ON 1/28/2026 CLOSED ON 2/26/2026

What are the responsibilities and job description for the Senior Communication Specialist position at Acuity Insurance?

Acuity is seeking a Senior Communication Specialist to apply communication expertise to promote Acuity’s brand image, accurately reflecting company culture, products, and services. The Senior Specialist will collaborate across teams to understand business objectives and desired outcomes to develop effective communications for target audiences. This includes create advertising, promotional, and educational content in visual, audio, and video formats.

This role will serve as a knowledge resource for the team to help drive continuous improvement of communication campaigns. The Specialist must routinely display leadership qualities through positive influence and teamwork. They will also mentor and coach specialists with less experience, including giving meaningful, professional feedback.

ESSENTIAL FUNCTIONS:

  • Exemplify Acuity’s Common Purpose, Mission, and Values through daily actions; role modeling relentless pursuit of excellence, courage to experiment and stretch, and intentionality in fostering relationships with stakeholders and teams across the organization.
  • Routinely performs all essential functions of a Communication Specialist and provides mentorship and leadership within the Communications team.
  • Develop high-quality, target communication content and fresh story ideas.
  • Design advertisements, newsletters, and other communications, utilizing various mediums.
  • Promote products and services through public relations initiatives.
  • Lead and manage multiple projects at once.
  • Willingness and ability to handle a wide variety of assignments with increasing complexity and responsibility.
  • Proven ability to adapt to change through utilization of new concepts and technologies.
  • Assist in the creation of strategic communication plans to meet future needs and expectations for Acuity.
  • Manage budget costs, on a routine basis.
  • Collaborate with others to support project-related communication endeavors.
  • Highly regular, predictable attendance.
  • Perform other duties as assigned.


EDUCATION:

Bachelor's degree in business/marketing or communications preferred.

EXPERIENCE:

Accomplishments within the communications or public relations arena, involving creative design and targeted content applied across various media formats and channels.

OTHER QUALIFICATIONS:

  • Excellent verbal and written communication skills.
  • Strong organizational and project management abilities.
  • Extraordinary interpersonal skills.
  • Understanding of modern methods of communication.
  • Ability to work within cross-functional groups.
  • Demonstrated leadership skills and problem-solving skills.
  • Drive to learn new things and stay current on customer and marketing trends, technologies, and tools.
  • Knowledgeable in Adobe Creative Cloud programs such as Premiere, Photoshop, InDesign, Illustrator, Audition, and/or After Effects


*Acuity does not sponsor applicants for U.S. work authorization.*

This job is classified as exempt.

We are an Equal Employment Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

If you have a disability and require reasonable accommodations to apply or during the interview process, please contact our Talent Acquisition team at careers@acuity.com. Acuity is dedicated to offering reasonable accommodations during our recruitment process for qualified individuals.

Salary.com Estimation for Senior Communication Specialist in Sheboygan, WI
$86,115 to $104,457
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