What are the responsibilities and job description for the Paid Search Manager (hybrid) position at ad+one?
New York, NY
We are currently seeking a Paid Search Manager for a rapidly growing media agency in NYC. This is an amazing opportunity for someone to make a name for themselves in the industry with this progressive and growing agency. The position will work across various high-profile national and global accounts, supporting account teams in implementing digital media schedules across paid search inclusive of Google and Bing campaigns. This position will work in a hybrid model, with a few days a week of your choice in the office, and a few at home.
Responsibilities
The Paid Search Manager will be responsible for campaign management, quality assurance, and campaign delivery. You will work with both internal teams and clients to ensure campaign objectives are met.
We are currently seeking a Paid Search Manager for a rapidly growing media agency in NYC. This is an amazing opportunity for someone to make a name for themselves in the industry with this progressive and growing agency. The position will work across various high-profile national and global accounts, supporting account teams in implementing digital media schedules across paid search inclusive of Google and Bing campaigns. This position will work in a hybrid model, with a few days a week of your choice in the office, and a few at home.
Responsibilities
The Paid Search Manager will be responsible for campaign management, quality assurance, and campaign delivery. You will work with both internal teams and clients to ensure campaign objectives are met.
- Implement client business objectives into media activation strategies.
- Build audience strategy, choose relevant formats, and select inventories best suited to deliver on designated KPIs.
- Work in platform to implement, activate, troubleshoot, optimize, and draw insights from biddable campaigns
- Manage campaigns and ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
- Help manage the issuance of campaign performance reports and share results across teams to ensure progress
- Work with publishers to implement, troubleshoot, and optimize deals to help secure access to high-quality media inventory
- Liaise with clients and external agencies to ensure campaign setup and tracking are implemented following the correct procedure
- Demonstrate diligence, attention to detail, and adherence to search and social best practices throughout the full campaign life cycle
- Manage campaigns’ budget forecasting, planning, and budget monitoring
- Collaborate with the account teams in the planning and activation phase, as well as when presenting results internally and externally
- Handle the day-to-day client relationship around biddable media in conjunction with the account managers
- Participate in client/staff education around best practices and industry updates within the space
- Onboarding and auditing of new clients' biddable initiatives
- Develop, grow, and maintain relationships with publishing partners
- 1-3 years of digital experience at an agency working within paid search. Digital analytics experience a plus
- Ability to provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
- Experience with Bing and/or Google Ads
- Solid team player with a collaborative mindset and desire to continuously learn and contribute
- Strong analytical ability and problem-solving skills
- Excellent communication and writing skills
- Strong project management skills
- Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously