What are the responsibilities and job description for the Director of Digital Marketing position at Aegis Living?
Aegis Living is a national leader in senior assisted living and memory care with a simple philosophy: Make every day count. With more than 28 years of experience, Aegis Living is known for its employee-centric company culture, unique point of view and eye for innovation. Aegis Living has 39 communities in WA, CA, and NV to better serve the aging community and their families.
Lead all facets of brand, digital, and traditional marketing to drive occupancy, elevate luxury brand equity, and advance digital transformation in lead sourcing and engagement. Oversee a marketing team and agency partners to deliver holistic, high-performance campaigns with a digital-first budget.
Responsibilities
USD $140,000.00/Yr.
Max Salary
USD $170,000.00/Yr.
Lead all facets of brand, digital, and traditional marketing to drive occupancy, elevate luxury brand equity, and advance digital transformation in lead sourcing and engagement. Oversee a marketing team and agency partners to deliver holistic, high-performance campaigns with a digital-first budget.
Responsibilities
- Develop and execute multi-channel marketing strategy aligned with occupancy, sales, and revenue goals; allocate 50-70% of spend to digital channels (web, PPC, social, SEO, programmatic, email).
- Steward brand standards, narrative, and positioning in all collateral, events, PR, and digital assets.
- Ensure seamless CRM adoption, analytics reporting, and full-funnel digital campaign optimization.
- Oversee website UX, digital content, SEO implementation, and social engagement to increase qualified leads.
- Direct traditional media (TV & Radio), direct mail, print, and community outreach initiatives as needed.
- Manage agency and vendor relations for creative, paid media, and advanced digital tactics.
- Mentor, manage, and motivate a performance-driven marketing team.
- 3–5 years of hands-on experience. Must be able to live in the platforms and pull the levers yourself.
- Experience with complex, high consideration or luxury categories (e.g. hospitality, luxury apartments/real estate, healthcare).
- Demonstrated experience with and ability to leverage existing and new AI capabilities within the digital marketing space.
- Comfortable looking across all digital channels to find incremental lift
- Bias for action: fast testing, clear learnings, pragmatic execution
- Strong collaborator with the confidence to inform the strategy
- Bachelor’s degree in marketing or a related field.
- 5 years proven experience in digital marketing leadership.
- Strong analytical, project management, and problem-solving skills.
- Excellent communication and leadership abilities.
- PTO (paid time off) Sick Pay Appreciation Days
- Medical/ Dental/ Vision
- 401K
- Competitive pay, excellent benefits (medical/dental/vision/401k/tuition assistance and more!), Please feel free to ask us for a benefits summary during your interview process.
USD $140,000.00/Yr.
Max Salary
USD $170,000.00/Yr.
Salary : $140,000 - $170,000