Sales Director

Our client, profitable, fast-growing B2B SaaS company, looking for a Sales Director to lead and scale its sales organization. This is a high-impact leadership role with a clear path to VP of Sales as the company expands into new Midwest markets and, longer term, nationally. This role is ideal for a hands-on sales leader who enjoys coaching teams, operating with data and process discipline, and partnering directly with a technical founding team.

Compensation: 100-120k base with OTE of 200k & equity. Flexible for the right candidate.

Responsibilities:

• Lead, coach, and develop a distributed team of Account Executives
• Own sales execution, pipeline health, and forecasting with a data-driven approach
• Drive expansion into new markets, including Illinois and Minnesota
• Refine and scale a structured, consultative sales process
• Partner closely with the CEO and leadership team on sales strategy and growth
• Optimize and enforce CRM and sales tech usage (HubSpot)
• Initially support select deals to deeply understand the sales motion and build team credibility

Qualifications:

• 3 years of sales leadership with experience coaching high-performing sales teams
• Strong background in B2B consultative sales and longer sales cycles
• Proven ability to forecast, manage pipelines, and drive accountability using data
• Experience shaping or executing go-to-market strategy
• Comfortable leading distributed teams and scaling process
• Familiarity with sales methodologies and CRM tools (HubSpot preferred)
• Experience in K-12, energy, or Commercial/Industrial markets is a plus

Why This Role:

• Clear growth path into senior sales leadership (VP level)
• Meaningful equity tied to company performance
• Direct impact on strategy, process, and revenue growth
• Competitive compensation with base salary and performance-based commissions
• Location: Preferably Madison, WI, with travel across the Midwest (flexible for the right candidate)