What are the responsibilities and job description for the Web Administrator position at ALEC?
SUMMARY: The Web Administrator will maintain web content and design to ensure that the assigned website is functional, accurate, and up to date.
ESSENTIAL FUNCTIONS:
- Manages the maintenance of the ALEC website, intranet and social media channels
- Manages ALEC’s digital channels while staying updated on latest marketing technology and social media platforms
- Develops and manages digital marketing initiatives, adhering closely to deadlines and to budget, developing and revising ideas, implementing projects and maintaining and communicating results to management
- Develops and implements Search Engine Optimization (SEO) and Pay Per Click (PPC) strategies
- Uses Google Analytics, Google Ads, Google Tag manager and other relevant tools to assist in driving new membership and loan acquisition
- Acts as a liaison with third-party technology companies to monitor current platform and to evaluate new opportunities
- Reviews web content, links, and design; provides necessary updates and enhancements in a timely manner
- Monitors site security and reports suspected or actual security breaches and denial of service attacks to appropriate staff
- Identifies useful site performance metrics; collects, tracks, records, compiles, analyzes, and reports site usage data
- Conducts user testing and use analysis to assess usability and effectiveness of site; recommends improvements based on analysis
- Discusses, analyzes, reviews, and resolves usability issues in conjunction with development teams
- Communicates with site visitors and users regarding site updates, anticipated and unanticipated downtime, and resolution of bugs and outages
- Maintains knowledge in web design and development; participates in professional conferences, workshops, and groups
- Performs other related duties as assigned
QUALIFICATIONS:
- Education Required: High School Diploma or equivalent
- Education Preferred: Bachelor’s degree in computer science, Business, Web Development, or related field
- Experience Required: One to two (1-2) years of experience in website management
- Experience Preferred: Two or more (2 ) years of experience in website management