What are the responsibilities and job description for the Senior Art Director ( freelance or perm) position at alice + olivia?
POSITION SUMMARY:
alice and olivia is seeking a Senior Art Director who will act as a creative visionary to elevate the company’s brand image and take storytelling to the next level. This is an excellent opportunity for a savvy and seasoned creative leader to make a true impact within the company. This position will oversee and lead art direction, graphic design and content creation and work closely with our founder. You will play a pivotal role in overseeing the development and execution of effective, on brand and strategically creative endeavors. You have strong experience working with cross-functional teams across Social, Digital, Ecommerce, Retail and Marketing based projects.
KEY RESPONSIBILITIES:
alice and olivia is seeking a Senior Art Director who will act as a creative visionary to elevate the company’s brand image and take storytelling to the next level. This is an excellent opportunity for a savvy and seasoned creative leader to make a true impact within the company. This position will oversee and lead art direction, graphic design and content creation and work closely with our founder. You will play a pivotal role in overseeing the development and execution of effective, on brand and strategically creative endeavors. You have strong experience working with cross-functional teams across Social, Digital, Ecommerce, Retail and Marketing based projects.
KEY RESPONSIBILITIES:
- Hold ownership over the look-and-feel, tone and manner of creative projects, continually striving to elevate the brand while ensuring thoughtful and consistent execution across all points of brand contact.
- Own the development of concepts for photoshoot campaigns from concept to final implementation.
- Work in tandem with the CEO and VP of Global Visuals to align and set priorities for team projects and goals.
- Support the overall efforts of the internal creative department by delivering innovative campaigns, creative platforms and deliverables with solid, articulated creative strategy.
- Establish strategic creative solutions and develop a holistic consumer journey across multiple platforms. In addition to managing a team of direct reports, you will also manage freelance support and agency partners.
- Provide direction for design and branding teams design, creative tools etc.
- Partner closely with Senior Director of Creative Operations and production teams to calendarize, schedule and staff studio e-commerce shoots and special projects, on time and within budget
- Motivate, inspire, and lead a robust team of creatives. Serve as a hands-on leader that drives quality and fosters a culture of innovation and pushing boundaries to create elevated and on brand assets.
- Develop visual standards/codes (including art direction, tone and manner, graphics, typography, video, curated UGC, commissioned and organic content)
- Expand and refine visual experience of the brand while maintaining the core identity in video content across organic and paid social
- Be passionate and proficient in all things social and ahead of the curve in terms of social ideation.
- 5-10 years of in-house Art direction experience, with substantial exposure to a wide variety of focus areas, including brand strategy, digital marketing materials, visual design, merchandising and collateral materials
- Proven experience in leading and managing creative individuals
- Should have robust network of photographers, stylists, producers, agencies, freelancers, etc.
- Motivate and inspire others to achieve their best work and to create an enriching, high performance culture
- Ability to make crucial creative decisions in a timely manner and serve as a composed and solution-oriented leader
- Graphic desgin experience is a plus
- Understanding of digital, social, PR, experiential, emerging platforms, and the evolving media landscape
- Strategic and analytical thinking and know what will move the needle
- $130,000 - $180,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
Salary : $130,000 - $180,000