Director of Social Media

OVERVIEW

The Director of Social Media will be responsible for managing a team of social media strategists and
will help oversee, develop, and execute Alo’s social media strategies, global publishing and bespoke
activations across the business. The Director will develop a strategic framework for engaging
customers and growing the Alo brand across our social platforms. This role will report to the head of
global marketing. This right person for this role needs to have exceptional attention to details, proven
experience managing and inspiring teams to execute while driving innovation, a good eye for
aesthetics, and must be a team player.

RESPONSIBILITIES  

• Overseeing the seamless execution of social media content, strategy, and digital campaigns to
  attract, engage and grow the Alo community across all social media platforms
• Innovate new strategic thinking across the board, and optimize performance across all social media
  activations
• Staying up-to-date on current social media trends and implement them for the brand
• Ensure the delivery of successful campaigns while supporting business-critical KPIs
• Work with cross-functional departments to drive omni-channel social strategy that engages our
  customers at every touch point
• Analyze how effective our content and programming is while making recommendations for
  improvement based on insights and trends
• Manage performance tracking and reporting, including (but not limited to) monthly, campaign and
  ad-hoc reports, in addition to socialization across cross-functional and leadership teams
• Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite
  quality community growth
• Lead and develop a team of best-in-class Social Media strategists
• All other tasks and responsibilities will be assigned by management

QUALIFICATIONS

• Bachelor’s degree in marketing, journalism, communications or related field
• Minimum of 7 years of social media and/or related digital marketing experience
• Strong verbal, written, and interpersonal skills
• Natural storyteller who understands the brand DNA, voice and aesthetics
• Strong understanding of and interest in the wellness space, passion for yoga is a plus
• Experience in visual storytelling on social media
• Ability to work to in a fast-paced, deadline driven environment, while maintaining a positive “can-do”
  attitude
• Collaborative team player with an open mind to finding new ways to drive results
• A natural “people person,” skilled at building and nurturing relationships, and balancing many
  priorities -- always doing so with a good attitude
• A genuine passion for the Alo brand, it’s mission, customer, and products
• Fluency with analytics and SEO
• Knowledge in the KOL (influencer) landscape
• Strong awareness of US social media best practices and platform knowledge, understanding
  measurement metrics of success (engagement, acquisition, etc.)
• Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson,
  Tribe Dynamics, and Google Analytics