Digital Marketing Strategist

Description

Do you have the unique combination of creativity, graphic design experience, proficiency with Adobe Creative Suite, specifically Adobe InDesign, and the ability to deliver data driven results? Our team has a place for you!

As Alpha Warranty Services Digital Marketing Strategist you will provide expert oversight to the company’s digital marketing needs by implementing relevant digital strategies and related tactics for all digital/email marketing efforts, lead generation and agent recruitment, as well as the management and production of Alpha Warranty’s inhouse podcast – “AlphaTalk”. 

You will also collaborate closely on company websites by developing meaningful content, overseeing our SEO efforts, and developing regular internal and external surveys. Your work as the Digital Marketing Strategist, reporting to the VP of Marketing, will be focused on generating real results in a data-driven, timely, and efficient manner.

A veteran owned business since 2002, Alpha Warranty Services is a multi-award-winning, nationally recognized Vehicle Service Contract (VSC) provider. At Alpha Warranty, you’ll have the opportunity to connect and collaborate with members of our awesome team for success in your job responsibilities, which, in addition to what we’ve described above, also include:

• Email marketing campaign creation and implementation
• Produce and manage all aspects and marketing of the company’s podcast
• Lead the project to build, populate, and launch a new AlphaWarranty.com website
• Audience segmentation and campaign targeting
• Digital marketing strategy, including:
  • Lead generation strategies and tactics
  • PPC, AdWords, paid media 
  • Customer and competitor research and reporting
  • Audience segmentation
  • Database hygiene and management
  • Brand refinement and collaboration
• Digital content creation including  writing company blog entries and newsletter articles
• Responsibility for the  company’s SEO efforts to ensure ideal Google results positioning
• Reporting and analytics with KPI-driven results including Google Analytics tracking
• Collaborate in the development of annual Marketing strategies and goals

Requirements

 What you need for success:

• 5 years of digital and email marketing experience – full lifecycle
• Proficiency with Adobe Creative Suite specifically, InDesign, Photoshop, Illustrator, Premier
• Graphic design experience
• Experience creating written content, including blogs, white-papers, newsletters, video scripts, etc.
• Experience producing and marketing podcast or similar audio or video content
• Knowledge of and experience with enterprise-level website and development with SEO management
• Fluent in English – written and verbal, excellent communication, and strong writing skills
• Uncompromising attention to detail
• Proficient with Microsoft Office
• Bachelor’s degree in business, marketing, communication, or relevant field preferred

And even more with these preferred qualifications:

• 8 years of digital marketing experience
• Well-developed project management skills
• Deep understanding of email campaign implementation, preferably with ActiveCampaign
• Deep understanding of or certification with Google Analytics & SEO

What’s in it for you?  

• An exceptionally supportive company culture that places people over profit
• Comprehensive COVID-19 return-to-office safety protocol
• Consistent Monday – Friday schedules 
• Fair and competitive compensation 
• Health insurance options with generous company contributions
• Dental and Vision coverage 
• Life and Disability insurance (100% company paid options for more!) 
• 401k match program with immediate vesting
• Paid Time Off (PTO) and Paid Holidays 
• Paid Volunteerism Time Off (VTO) to support your community 
• Legal and Pet insurance options 
• Free Roadside Assistance for your personal vehicle
• Tuition Assistance Program with immediate eligibility
• Ongoing professional training and development
• Employee incentive and recognition programs
• A new, state-of-the-art office building with outstanding features and amenities, including free onsite fitness center, basketball court, game room with bowling alley, and electronically adjustable workstations

About Alpha Warranty Services:

Alpha Warranty Services provides a full line of unique and useful vehicle protection products and services. Founded in 2002 on a value system of integrity, dependability, and providing the best service, Alpha Warranty has enjoyed consistent growth and helped forge long-term partnerships with industry-leading auto dealerships across the country. The company takes pride in creating quality product and service innovations and fostering employee development. Because of this, Alpha has received recognition from multiple organizations including the MWCN Utah 100 for Fastest Growing Company, the Salt Lake Tribune for being a Top Workplace, and the American Business Awards for Veteran-Owned Company of the Year. If you want a rewarding and challenging career where you can work hard and play hard, join the Alpha team today.

Learn more about Alpha Warranty and our affiliated companies at www.alphawarranty.com, www.dealfi.com, and www.premiercomputing.com

U.S. EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION INFORMATION

Alpha Warranty Services is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex/gender, sexual orientation, gender identity, ancestry, physical or mental disability, medical condition, genetic information/characteristics, military or veteran status and other basis protected by federal, state, or local law or ordinance or regulation. Reasonable accommodations will be provided to individuals with known disabilities in compliance with the Americans with Disabilities Act. For accommodation information or if you need special accommodations to complete the application process, contact the Human Resources Department at 800-662-5519.