CRM & Paid Marketing Coordinator

The CRM & Paid Marketing Coordinator is a hands-on role focused on executing, maintaining, and improving the company’s lead management and paid marketing systems. This position supports marketing and sales by ensuring leads are captured correctly, follow-up is consistent, and campaigns are tracked and optimized over time.

This role is ideal for someone who enjoys working inside systems, improving processes, and growing their skills in CRM management and paid advertising while contributing directly to business results.

Key Responsibilities:

CRM Management & Execution

• Maintain and manage HubSpot CRM functionality and organization
• Build and update workflows, drip campaigns, lead routing, tagging, and lifecycle stages
• Ensure lead data is accurate, organized, and properly segmented
• Assist with documenting CRM processes and maintaining workflow consistency

Lead Nurture & Conversion Support

• Build and maintain email and SMS nurture campaigns
• Optimization of forms, landing pages, and follow-up timing
• Monitor lead activity and engagement to identify improvement opportunities
• Ensure sales alerts, task creation, and follow-up triggers are functioning correctly

Paid Advertising Support

• Execute and manage paid ad campaigns across Meta, Google, and Zillow
• Monitor budgets, targeting, and performance metrics
• Assist with creative testing and basic optimization
• Report on campaign results and flag performance trends

Sales Team Support

• Support timely lead routing and follow-up processes
• Help improve response time and follow-up consistency
• Communicate clearly with sales on lead issues or system gaps
• Support alignment between marketing systems and sales execution

Reporting & Performance Tracking

• Track CPL, conversion rates, and basic ROI metrics
• Maintain dashboards and recurring reports
• Support leadership with clear, accurate performance data
• Identify process inefficiencies and improvement opportunities

What Success Looks Like:

• HubSpot CRM is clean, organized, and reliable
• Leads are routed correctly and followed up with consistently
• Nurture campaigns are active and improving engagement over time
• Paid ads are monitored and optimized within budget
• Sales and Marketing teams trust the systems and reporting

Qualifications:

• 1–3 years of experience working in a CRM or marketing operations role
• HubSpot experience preferred (or similar platforms)
• Basic to intermediate experience managing paid ads
• Strong attention to detail and process-oriented mindset
• Comfortable working with data, dashboards, and performance metrics

Preferred (Not Required):

• Ability to create basic marketing and advertising assets using Canva or Adobe products
• Experience working with a home builder, real estate team, or related industry

Why This Role Matters:

This role ensures that marketing efforts turn into real opportunities by keeping systems running smoothly and follow-up consistent. The CRM & Paid Marketing Coordinator plays a key role in supporting sales, improving efficiency, and creating a better experience for future homeowners—while building a strong foundation for long-term career growth.

Benefits

• 401(k) with company matching
• Health, dental, and vision insurance
• Health savings & flexible spending accounts
• Paid time off and paid holidays
• Life insurance
• Flexible schedule
• Retirement plan

Schedule

• Monday to Friday
• 8-hour shifts - in office