What are the responsibilities and job description for the Digital Advertising Specialist position at America's Floor Source?
AFS Group is a dynamic and forward-thinking company dedicated to delivering exceptional products/services to our customers. As we continue to expand our online presence and drive growth through digital channels, we are seeking a talented and results-driven Digital Advertising Specialist to join our team. The marketing team works as an internal agency and this role will support multiple retail and ecommerce brands, including America’s Floor Source.
The Digital Advertising Specialist will play a crucial role in planning, executing, and optimizing digital advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, Pinterest, and e-commerce platforms like Shopify. This position requires a strategic thinker with expertise in digital advertising, e-commerce ads, and a strong understanding of SEO principles.
Responsibilities:
1. Implement digital advertising campaigns across multiple platforms, including Google Ads, Facebook, Instagram, Pinterest, and Shopify.
2. Implement keyword strategies and optimize ad copy for improved search engine rankings and click-through rates.
3. Monitor campaign performance metrics, such as impressions, clicks, conversions, and ROAS.
4. Optimize ad creatives, targeting parameters, and bidding strategies to maximize campaign performance and ROI.
5. Leverage e-commerce advertising platforms, such as Shopify, to create and manage ads that drive traffic, conversions, and sales.
6. Implement retargeting strategies to engage and convert website visitors into customers.
7. Develop and manage email marketing automation campaigns – customer engagement, cart abandonment, retargeting, and repeat business.
8. Conduct A/B tests on ad creatives, copy, and landing pages to optimize performance and drive continuous improvement.
9. Manage digital advertising budgets effectively, allocating resources to campaigns based on performance and strategic priorities.
10. Track spending and ensure that campaigns are delivered within budget constraints.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 5-7 years of proven experience in digital advertising, with a focus on Google Ads, Facebook, Instagram, Pinterest, and e-commerce platforms like Shopify.
- Strong understanding of SEO principles and their integration with digital advertising efforts.
- Proficiency in digital advertising tools and platforms, including Google Ads Manager, Facebook Ads Manager, Pinterest Ads Manager, Shopify Ads, Google Analytics and additional tools.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it.