What are the responsibilities and job description for the Digital Marketing Manager position at American Built Pro?
- Proven successful track record in Klaviyo or similar email campaign programs. Proficiency in SEO tools and techniques for effective search engine optimization.
Join Our Team as a Digital Marketing Manager
Job description
We are looking for a talented and driven Digital Marketing Manager to play a pivotal role in shaping our online presence and driving measurable results for two related companies. The ideal candidate will have a strong blend of creative and analytical skills, along with hands-on experience in digital content, campaigns, and performance marketing
Responsibilities
- Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, email marketing, and social media.
- Utilize SEO tools to enhance website visibility and improve organic search rankings through effective keyword research and on-page optimization.
- Manage Google Ads campaigns and optimize for performance to maximize ROI.
- Oversee social media marketing efforts, including content creation, scheduling, and community management across platforms such as Facebook, Instagram TikTok.
- Collaborate with the content team to create engaging copy and graphics that resonate with target audiences.
- Analyze website performance using Google Analytics to inform strategy adjustments and report on key metrics.
- Implement conversion optimization techniques to improve user experience and increase lead generation.
- Utilize marketing automation tools to streamline campaigns and enhance customer engagement.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
Skills
- Strong record of digital asset production, content creation, and content management.
- Strong knowledge of conversion optimization strategies.
- Experience with social media marketing, including Facebook Advertising and content creation tailored for multiple platforms.
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for graphic design needs.
- Proficient in WordPress and Shopify for content management and website updates.
- Knowledge of Google Ads, Google AdWords, SEM, and email marketing best practices.
- Ability to analyze data using Google Analytics to drive content and marketing decisions.
- Understanding of performance marketing principles within e-commerce environments.
- Basic knowledge of HTML, CSS, JavaScript, and SQL for website management tasks.
- Excellent copywriting and storytelling skills for compelling content across digital channels.
- Experience in B2B marketing strategies and social media management.
- Strong time management and organizational skills, with the ability to manage content calendars and meet deadlines.
- Adaptability and a keen awareness of digital trends and audience behavior.
Job Types: Part-time, Contract
Pay: $20.00 - $25.00 per hour
Expected hours: 20 – 30 per week
Schedule:
- Monday to Friday
- No weekends
Work Location: In person
Salary : $20 - $25