What are the responsibilities and job description for the Digital Marketing Specialist position at American Student Assistance?
We’re looking for a collaborative and analytical Digital Marketing Specialist to help us connect middle and high schoolers to ASA’s growing digital ecosystem designed to help students make informed decisions about their education and careers. If you nerd out on all things digital and paid media – platform strategy, messaging and creative concepting, campaign implementation and performance analysis – we want to chat.
American Student Assistance (ASA) is on a mission to radically transform the way middle and high schoolers plan their futures. We’re doing this by creating online tools that help millions of students explore education and career paths that work for them. Over the past year, we’ve engaged over 11 million students nationwide and are viewed as the leader in this emerging space.
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We’re looking for a collaborative and analytical Digital Marketing Specialist to help us connect middle and high schoolers to ASA’s growing digital ecosystem designed to help students make informed decisions about their education and careers. If you nerd out on all things digital and paid media – platform strategy, messaging and creative concepting, campaign implementation and performance analysis – we want to chat.
You’ll play a critical role in the development, implementation, testing and maintenance of marketing campaigns across multiple social and search platforms. As an ideal candidate, you’re smart, strategic, resourceful, and eager to learn. You pride yourself on staying up to date on the latest social trends and emerging touchpoints among GenZ students. An added bonus – you’re TikTok-obsessed and ready to proactively create and post content on our account.
At ASA, we pride ourselves on maintaining a strong work/life balance. We operate on a flexible, hybrid work model – this allows employees to remain remote but offers incredible office space in downtown Boston for collaborative gatherings. Our competitive benefits package includes unique perks like student loan repayment, tuition reimbursement and 17 total paid company holidays, including the entire last week of the year!
You’ll be joining a team full of creative, passionate individuals who produce great work while having fun.
MAIN RESPONSIBILITIES
- Work closely with the Paid Social and Paid Search Managers to participate in the development and management of cross channel digital marketing campaigns.
- Participate in brainstorming sessions to develop creative and testing strategies for new and existing platforms.
- Coordinate with creative team to ensure timely asset development and delivery for all campaigns.
- Play a critical role in the continued development of our organic social strategy, including content ideation, posting cadence and community management across TikTok and Instagram.
- Assist in the sourcing and management of influencer partnerships.
- Review industry trades for new tactics and technologies.
- Monitor cultural and social trends to inform ASA’s marketing and content strategy.
KEY COMPETENCIES
- Excellent verbal and written communication skills
- Strong quantitative and analytical skills
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Effective time management skills with an ability to multitask and prioritize
- Strong computer skills (Microsoft Word, Excel, and PowerPoint)
- The ability to collaborate with co-workers at all levels and across departments
QUALIFICATIONS
- 1-2 years of experience in digital marketing and/or media
- Hands-on experience in a self-service ad platform preferred (ie Google Ads, TikTok Ads, Meta Ads, Snapchat Ads, etc)
- Google Analytics familiarity preferred
Essential Functions:
(To be considered to perform this position, the person must be able to perform essential duties and responsibilities listed below):
- Work closely with the Paid Social and Paid Search Managers to participate in the development and management of cross channel digital marketing campaigns.
- Participate in brainstorming sessions to develop creative and testing strategies for new and existing platforms.
- Coordinate with creative team to ensure timely asset development and delivery for all campaigns.
- Play a critical role in the continued development of our organic social strategy, including content ideation, posting cadence and community management across TikTok and Instagram.
- Assist in the sourcing and management of influencer partnerships.
- Review industry trades for new tactics and technologies.
- Monitor cultural and social trends to inform ASA’s marketing and content strategy.
Experience:
- 1-2 years of experience in digital marketing and/or media
- Hands-on experience in a self-service ad platform preferred (ie Google Ads, TikTok Ads, Meta Ads, Snapchat Ads, etc)
- Google Analytics familiarity preferred
Skills:
- Excellent verbal and written communication skills
- Strong quantitative and analytical skills
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Effective time management skills with an ability to multitask and prioritize
- Strong computer skills (Microsoft Word, Excel, and PowerPoint)
- The ability to collaborate with co-workers at all levels and across departments
Job Type: Full-time