Brand Marketing Manager - 90404812 - Washington

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

Job Summary

The Brand Markeing Manager strengthens Amtrak's brand by translating brand strategy into clear, actionable marketing frameworks that guide consistent expression across customer touchpoints. This role supports enterprise-wide alignment by partnering with cross-functional teams to shape messaging, content direction, and brand application across programs and initiatives. It oversees brand tools, identity systems, and merchandising/licensing programs to ensure brand clarity, coherence, and equity. The position plays a key role in advancing Amtrak's brand transformation and enhancing customer experience through unified storytelling and strategic brand governance.

Essential Functions

• Translate brand strategy into actionable plans, including briefs, messaging direction, content guidance, and frameworks that drive consistent brand expression across channels.
• Advance cross-functional alignment by collaborating with internal partners to ensure brand positioning, customer experience priorities, and identity standards are reflected across campaigns, digital experiences, and service communications.
• Manage brand governance, including the development and maintenance of brand guidelines, verbal and visual identity systems, messaging pillars, and content standards.
• Oversee brand tools and programs, including brand asset libraries, training sessions, and brand enablement resources that support consistent application across the organization.
• Support merchandising and licensing programs by evaluating product fit, ensuring brand and legal compliance, coordinating vendor partnerships, and contributing insights that strengthen brand equity and customer engagement.
  
  

Minimum Qualifications

• Bachelor’s Degree or equivalent combination of education, training, and/or relevant experience.
• 7 years of relevant brand, marketing, creative management, or communications experience.
  
  

Preferred Qualifications

• 9 years of relevant brand, marketing, creative management, or communications experience.
• Experience working within a matrixed or complex organization.
• Experience with brand governance, identity systems, or licensing/merchandising programs.
• Familiarity with transportation, hospitality, or service‑driven industries.
  
  

Knowledge, Skills, And Abilities

• Strong written and verbal communication skills, with the ability to guide stakeholders and ensure consistent application of brand standards.
• Ability to frame complex, multi-faceted initiatives clearly to drive cross-functional alignment and shared understanding.
• Solid project management and organizational skills, with the ability to manage multiple workstreams, deadlines, and priorities.
• Strong analytical skills to evaluate brand performance, identify trends, and provide meaningful insights.
• Knowledge of brand governance, identity systems, licensing practices, and intellectual property requirements.
• Proactive mindset with strong attention to detail and the ability to recommend and implement improvements.
• Self-starter who works independently while collaborating effectively across teams.
  
  

The salary/hourly range is $113,200.00 – $146,664.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position and/or long-term incentive plan compensation. In addition to your salary, Amtrak offers a comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings here.

Requisition ID:165951

Work Arrangement:06-Onsite 4/5 Days Click here for more information about work arrangements at Amtrak.

Relocation Offered:No

Travel Requirements:Up to 25%

You power our progress through your performance.

We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions.

Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen.

Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law.

In accordance with DOT regulations (49 CFR

• 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.
  
  

In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C.

• 1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.
  
  

Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.

Amtrak is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race/color, to include traits historically associated with race, including but not limited to, hair texture and hairstyles such as braids, locks and twists, religion, sex (including pregnancy, childbirth and related conditions, such as lactation), national origin/ethnicity, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.