What are the responsibilities and job description for the Marketing Strategist position at Angela Scribe?
Job Title: Marketing Strategist
Location: Denver, CO
Department: Marketing
Reports To: Marketing Director
Position Overview:
We are seeking a creative and analytical Marketing Strategist to develop, implement, and optimize data-driven marketing strategies that help drive brand awareness, customer engagement, and business growth. The ideal candidate will have a deep understanding of market trends, customer behavior, and digital marketing channels, and will be able to craft multi-channel campaigns that meet key performance indicators (KPIs).
Key Responsibilities:
- Market Research & Analysis: Conduct comprehensive market research to identify new opportunities, trends, and competitive landscape. Analyze data and customer insights to inform strategy.
- Campaign Development: Design and execute integrated marketing campaigns across various platforms, including digital, social, print, and events.
- Brand Strategy: Develop a consistent brand voice and positioning strategy that resonates with target audiences.
- Customer Segmentation: Develop and refine audience segmentation strategies to personalize marketing efforts and enhance customer engagement.
- Collaboration: Work closely with cross-functional teams (sales, product, design, etc.) to ensure alignment on strategic initiatives and brand consistency.
Required Skills and Qualifications:
- Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
- Proven ability to create and manage multi-channel marketing campaigns.
- Experience in SEO, SEM, social media marketing, and digital advertising.
- Excellent written and verbal communication skills.
Salary : $780 - $1,200
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