Community Relations Director

GENERAL STATEMENT OF POSITION:

Under occasional supervision, directs the sales and marketing program for Anthem Memory Care at an individual community level; disseminates information to the public regarding the community; supervises staff of the sales and marketing department; performs sales and admissions functions, and coordinates special events.
REPORTS TO: Executive Director ESSENTIAL FUNCTIONS:
The following duties are normal for this position. These are not to be construed as exclusive or all-inclusive. Other duties may be required and assigned.

• Know and understand the vision, purpose, values and goals of Anthem Memory Care.
• Searches out qualified leads from a variety of sources;
• Shows apartments and retirement community to prospective residents, guests and others;
• Explains the community features and benefits to potential residents and families;
• Builds relationships with area professionals for ongoing referrals and leads;
• Initiates and maintains contact with prospective residents, referral sources and others;
• Receives calls and inquiries from prospective residents, their families, and their advisors; provides information, answers questions, overcomes objections and closes sales; follows up with all leads timely and in sufficient manner consistent with Anthem expectations;
• Interviews and reviews records for approval of prospective residents; paperwork includes applications, contracts, financial/medical reports, lead tracking and sales reports;
• Oversees and facilitates the acceptance process for new residents; ensures that apartments are ready for occupancy as contracted with prospective residents;
• Supervises the staff of the sales and marketing department (if applicable), which includes recruiting, hiring, supervising and terminating employees; supervision includes assigning and reviewing work, maintaining standards, coordinating activities and conducting performance evaluations;
• May supervise or act as move-in coordinator; facilitates the move-in process for new residents, writes work orders for apartments as necessary and coordinates the process with other departments of the community;
• Prepares annual sales and marketing plan and quarterly updates;
• Prepares and reviews occupancy and sales reports;
• Coordinates and facilitates marketing events and group presentations;
• Works with outside consultants as required;
• Monitors and manages the budget of the department; prepares monthly financial reports;
• Facilitates and attends in-service training and meetings as required;
• Provides effective and courteous service to all residents and families, referral sources, and coworkers;
• Promotes and protects the rights of all residents;
• Performs various related essential duties as required by the Anthem corporate office and community’s executive director.

MINIMUM TRAINING AND EXPERIENCE:
High school diploma with some vocational or college course work in business, marketing or a related field. Five years of related experience, a Bachelor’s degree in marketing, social sciences, business or a related field may be substituted for three of the years of experience; or any equivalent combination of training and experience that provides the required skills, knowledge and abilities.
CERTIFICATION AND CLEARANCE REQUIREMENTS:

• Requires First Aid certification
• Criminal record clearance or criminal record exemption, as required by law
• Health evaluation to ensure ability to perform duties of the position and the absence of any communicable disease, including tuberculosis and CXR clearance.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental Pay:

• Bonus pay
• Commission pay

COVID-19 considerations:
Required to wear a mask

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)
• Sales: 1 year (Preferred)

Work Location: One location