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Campaign Analyst

Appier
San Francisco, CA Full Time
POSTED ON 1/14/2025 CLOSED ON 4/7/2025

What are the responsibilities and job description for the Campaign Analyst position at Appier?

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier's mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number : 4180). Visit www.appier.com for more information.

About the role

The primary role of the Campaign Analyst is to create and maintain ad campaigns with Appier proprietary product.

Responsibilities

  • Execute and maintain ad campaigns in Appier proprietary products.
  • Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
  • Analyze data and performance of campaigns, detailed optimization to reaching client's KPI.
  • Co-work with sales managers, account managers, product managers and on various optimization related projects.
  • Adjust and improve the effectiveness of AI models. Improve overall performance of the system.
  • Provide historical data and estimation of performance for the business development team. Assist the development of new customers.

About you

Who you are :

  • Quick learner who loves to pick up new tools / software for reporting and analysis.
  • Organized, detail oriented and highly focused.
  • Cool under pressure and able to concentrate in the middle of any chaos.
  • Creative problem solver, self-motivated and self-driven.
  • Logical thinker with solid stat. background.
  • A good team player - can work with sales team, account team and campaign team to strategize and optimize campaigns for performance.

    • What you need :

  • Proficiency in Mandarin and English
  • 1 years working experience. RTB / Programmatic buying experience a plus.
  • Passion for online advertising and / or game-changing technology.
  • Eagerness to work in a start-up team environment that will be rapidly changing.
  • You can use Excel and you're not afraid of Pivot Tables.
  • Flexibility to occasionally work at odd hours when necessary (from home).
  • This role needs to work on weekend shift (once per month).
  • Minimum BA / BS University degree or related experience.
  • Business level fluency in English (TOEIC 750 , GEPT High-Intermediate level, TOEFL 90 , IELTS 6.5 ).
  • Exposure to online ad serving concepts (CPM / CPA / RTB / ROI), video, mobile, social media is a plus.
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