Content Marketing Manager

Content Marketing Manager

Are you driven by the written word? Excited to learn how artificial intelligence, bots, automation, voice recognition and more are tested, working and changing the technology landscape?

Here’s your opportunity to work in content marketing for one of the hottest, fastest-growing tech companies in the Boston area, Applause.  As the Content Marketing Manager, you will create content for successful inbound and outbound demand gen campaigns for Applause. 

Responsibilities

• Passionate storyteller -- Experience building powerful stories in written and video content for prospects and customers that connect industry solutions/products to human experiences.
• Understanding of modern content usage patterns – Experience creating quick-hitting, short-form content pieces that generate immediate interest from buyers, in addition to detailed and technical long-form content that speak to the interests of our core software development audience
• Strong writing and editing skills – Experience translating complex and technical subject matters into customer-facing content
• Marketing funnel knowledge – Strong understanding of the marketing funnel and how content helps bring prospects down the funnel. In addition, know how to create content that turns the funnel into a marketing hourglass to build stronger relationships with current customers
• Presentation and webinar mastermind – Proven ability to create conference presentations and webinars with customers and thought leaders that will generate interest among prospects
• White paper and research sage – Experience conducting research and interpreting data, and transforming that into customer-facing content
• Creative leader -- Understand how to brainstorm and execute on creative concepts and collaborate with design, video and developer teams to build highly engaging visual content 
• Social guru – Experience managing a social media content calendar, and proven ability to develop engaging social media campaigns that can grow social following, and drive engagement, leads and more.
• Campaign-driven – Deep understanding of marketing funnel and the buyer’s journey to support demand generation campaigns
• Measurement wizard – Knowledge of utilizing metrics (specifically SEO) to show marketing and content ROI.
• Work in a fast-paced environment – Comfortable working in a deadline-driven environment and ability to adapt to changing needs on the fly
• Strong interest in B2B technology – Proven ability to understand complex technical terms and concepts and B2B products, and the needs of an ever-changing technology landscape, including voice, AI and automation
• Sales knowledge – Comfortable collaborating with Sales teams to ensure they know how to use content and understand how to build content that will support Sales