Website Content Manager

General Description
The Website Content Manager supports the Office of Communications in communicating the mission, vision, and priorities of the Cardinal/Archbishop for the Archdiocese of Newark by overseeing the digital strategy, development, optimization, and analysis of archdiocesan web properties as well as editing and updating website content.

Specific Duties/Responsibilities
The following specific responsibilities are representative of duties required in this position. They may be unilaterally but reasonably changed based on the working environment and departmental needs.

• Work with the Director of Communications to develop and implement content strategies for archdiocesan web properties that leverage SEO best practices, advance the reach and engagement of website content, and achieve organizational and departmental/ministerial goals.
• Manage and monitor the development and growth of website designs; identify and advise on website functional needs, content design and implementation.
• Write, edit, and update website content (text, images, graphics, events, audio-visual, metadata, URLs, links, files, taxonomies, etc.).
• Use SEO tools to identify strategies for content creation and update initiatives.
• Identify technical and/or logistical issues that would interfere with the success of website coverage; address technical and SEO errors across archdiocesan web properties; coordinate troubleshooting with IT Office and third-party vendors.
• Manage the creation, organization, and use of website taxonomies for website content.
• Partner with other departments to complete projects and update and maintain website properties, including the diagnosis of, and resolution of, technical problems.
• Manage and monitor campaign URLs and analytics goals.
• Use web analytics to strategically gather data and chart performance of campaigns, departmental key performance indicators (KPIs), and website content.
• Develop data reports on insights and strategies for improving web content and marketing strategies.
• Work in conjunction with other departments to develop strategies for departmental website content; assist and train content editors with content migration and updates.
• Coordinate daily content updates with the Communications Office staff.
• Contribute to the development and content of the archdiocesan intranet.
• Stay current on website content trends and recommend best practices.
• Respond to off-hour queries for communications needs or crisis-management situations.
• Other duties as assigned.

Qualifications/Skills

• Expertise in website content management, digital content strategy and search engine optimization (SEO); proficiency in Microsoft Word, HTML, CSS, Adobe Photoshop, and Google Analytics; skilled in Adobe Acrobat Professional, Dreamweaver, Excel, Google Tag Manager, and Google Search Console.
• Excellent written and verbal communication with strong interpersonal skills.
• Background in photography or A/V is a plus.
• Ability to handle multiple tasks and to work well under pressure.
• Self-motivated, with strong organizational and planning skills and a sense of discretion.
• Works well independently and under pressure; Works collaboratively with various internal and external partners.
• Flexible schedule to accommodate evening appointments/events as needed.
• Strong alignment with the teaching and traditions of the Catholic Church and a sound working knowledge of the Catholic faith and Church hierarchy.
• Knowledge of the Archdiocese of Newark geography, demographics and faith communities a plus.

Education and/or Experience

• Bachelor’s degree required in communications, marketing, or website-related field.
• Three to five years of professional experience in using web content management systems (e.g., Drupal, WordPress, etc.), website editing and maintenance, development of digital content strategy, implementation/analysis of digital lifecycles, SEO, and web analytics.

Physical Demands
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Please include a cover letter.

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• Writing skills: 1 year (Preferred)

Work Location: One location