Marketing Specialist

Description

Join the Architessa team if you love Photography, Graphic Design and Social Media!  We have a fun group ready to grow and expand our brand!  

Photography 

•        Communicate with vendor partners when needed for graphic requests 
•        Complete ad hoc graphics & digital content requests 
•        Maintain & grow commercial jobsite portfolio
•        Attend company and external events to provide event photography & social media content 
•        Assist with in-house product, staff, & company photography 

Social Media Community Management 

•        Connect directly with new potential clients on Social Platforms and pass those along to sales managers 
•        Community engagement across groups within social media platforms, not limited to responding in reviews, comments, or direct messaging 
•        Film and create promotional videos for portfolio and social media use 
•        Create graphics to support marketing efforts for digital and print (emails, datasheets, catalogs, print ads, mood boards, etc.) 

Public Relations 

•        Manage and send out press releases and new product announcements with Marketing 
•        Contact media companies for product placement, & general opportunities. 

Copywriting 

•        Contribute to writing the monthly Blog, manage guest content and collaboration requests 
•        Assist with copywriting on marketing materials, datasheets, and presentations, etc. 
•        Create presentation and training materials

Special Projects 

•        Submit for company awards focused around WBE, WOSB, and other certifications 
•        Promote and engage the Majority women owned certifications 
•        Assist with GSA duties as assigned
•        Identify new revenue platforms & innovative commercial ideas 
•        Other projects as assigned

Event and Merchandise Management 

•        Keep Architessa Event Calendar and keep staff abreast of upcoming industry events 
•        Manage event opportunities whether digital or in person 
•        Assist with volunteer opportunities for the Architessa team 

Requirements

KEY PERFORMANCE INDICATORS 

•        New Sales driven from initiatives, influencers, and PR 
•        Creation of New Accounts & Opportunities through new revenue platforms & marketing initiatives  
•        Social Media Traffic increase in volume
•        Strengthening the brand through social media, events, and new revenue platforms
•        Growth of commercial portfolio
•        Meet target turnaround times for graphics requests

Additional Job Requirements 

•        Must be able to lift up to 20 lbs. (This position involves moving tile for photography & events) 
•        Must physically be in a showroom or corporate office 2-3 days a week
•        Occasional after-hours work required for commercial events  
•        Occasional local travel to the Baltimore Warehouse for product & staff photography