Head of Marketing and Growth

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Female Candidate Role ONLY

Head of Marketing & Growth (Launch Stage)

Location: Hydrid | Initial Term: 12 months, 3-month test

Compensation: Competitive based on experience, with potential equity

About the Project

We’re building a groundbreaking APP and platform designed to preserve the memories and emotions that matter most. This product is for life’s most meaningful milestones: weddings, family celebrations, heartfelt tributes, and capturing moments that deserve to live forever.

By combining technology, storytelling, and emotional design, we’re creating a unique digital experience that helps people hold on to what truly matters. We’re in the early launch phase and seeking someone to lead the marketing charge, crafting the brand, igniting growth, and laying the foundation for something iconic.

The Role

We’re looking for a powerhouse strategist-operator, someone who pairs big-picture vision with hands-on execution. This person will design, lead, and manage all of the company’s selection of initial testing, marketing and growth initiatives, coordinating external teams (agencies, freelancers, influencers, media), building our brand from scratch, and delivering tangible results in awareness, acquisition, and engagement.

Key Responsibilities

• Define and lead our 360° marketing strategy to launch and position the company over the first 6–12 months.
• Select the test first users to provide feedback, that is why it needs to be someone in Florida
• Select, negotiate, and coordinate external agencies (Paid Media, PR, influencers, design, content).
• Design and execute paid campaigns on Meta, TikTok, and Pinterest, with clear understanding of CAC, LTV, and ROAS.
• Develop a compelling brand story, voice, and creative direction for emotionally engaging, viral campaigns.
• Drive organic PR and editorial partnerships with media outlets in the lifestyle, weddings, wellness, and emotional-tech spaces.
• Oversee influencer scouting, outreach, and collaborations with aligned micro and macro creators.
• Track, optimize, and report performance metrics with a strong focus on growth, retention, and ROI.
• Collaborate directly with the founding team to align marketing with product and business vision.

Requirements

• Proven experience launching brands from scratch, ideally in consumer tech, lifestyle, wellness, weddings, or emotional-tech.
• 5 years in marketing leadership roles (growth, brand, or creative strategy) with measurable results.
• Demonstrated ability to lead remote teams and manage freelancers and agencies.
• Strong command of paid social strategy (Meta Ads, TikTok Ads, Pinterest).
• Experience in building emotion-driven, aspirational, and shareable campaigns.
• Advanced English (Spanish is a strong plus).
• A builder’s mindset—you don’t wait for instructions, you create, lead, adapt, and move fast.

You Might Be the One If…

• You have 3 years in consumer tech, especially at startups or fast-growing apps.
• You’ve built a brand from 0–1 (or helped scale one from 1–100x).
• You know the U.S. wedding market and millennial/Gen Z consumer trends like you were born into them.
• You have a Rolodex that makes people pause — creators, photographers, editors, PR reps, editors-in-chief, show bookers, talent managers, celebrity agents.
• You're plugged into where culture is born — not just watching the trends, but influencing them.
• You don’t need permission to move fast. You just do it, measure it, and win.
• You live for culture, storytelling, and brand magic — and know how to back it with numbers.
• You’ve managed marketing budgets from $500K to $1M , know what works, and what’s a waste.
• You thrive in the chaos of startup life and see “impossible” as a challenge.

Must-Haves

• U.S.-based (must have cultural fluency & on-the-ground experience)
• Proven track record in DTC, social-first, or creator-led tech brands
• Extensive mainstream media contacts (editors, producers, journalists, PR gatekeepers)
• Creator economy native — you know who's hot before Forbes does
• Obsessed with execution, speed, and results
• Fluent in tools like Notion, Slack, Airtable, Meta Business Suite, TikTok Creator Marketplace

Bonus Points

• Past experience with viral product-led growth in social platforms
• Wedding industry experience
• Led launches or viral moments in the wedding, lifestyle, or memory/legacy industries
• Public speaking, podcasting, or industry thought leadership presence

Why You’ll Love This

• Massive opportunity to own and shape something emotionally meaningful
• Zero red tape — move fast, make an impact, own your wins
• You'll work directly with the founders
• You’re coming in at the foundation level of a future category leader

What We Offer

• Grow with the company - The sky is the limit
• Extremely Competitive Salary – We reward rockstars like rockstars.
• Full Flexibility – Work where and how you perform best. We care about outcomes.
• 4 Calendar Weeks of PTO – Because rest isn’t a luxury. It’s fuel for your next creative breakthrough.
• Creative Freedom Ownership – You’ll shape the brand, the story, and the next category-defining product.
• Foundational Impact – This isn’t just another marketing role. You’ll be a core architect of how the world first experiences something unforgettable.
• A Seat at the Table – Work directly with the founders in a no-BS, results-driven environment built for makers and doers.

How to Apply

Send us your portfolio, CV, or a quick note sharing why you’re the one to make THE BRAND unforgettable.