What are the responsibilities and job description for the Community Marketing Manager position at ASUS Computer International?
Job Description Overview:
The OPBG Community Manager is responsible for building strategies to increase brand awareness. It is essential to be able to organize, implement and manage engaging marketing campaigns on numerous outlets, like emails, videos, blog articles and social media platforms.
Community Manager will also collaborate with the sales and development teams to learn more about the product they’re selling and to better understand the needs and goals of consumers. They’ll use this information to create targeted campaigns and build relationships with customers. After publishing campaigns, Community Managers will monitor the results and adjust their marketing efforts accordingly.
Essential Duties and Responsibilities:
Facilitate marketing strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability and preference
- Interested in PC DIY, familiar with components like Graphics Card, Motherboard and other PC components.
- Establish a scalable curation process to identify opportunities, across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style and tone.
- Work with social and digital production teams to project manage cross channel content marketing programs and content optimization efforts.
- Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content.
- Conduct and do competitive benchmarking and product comparison
- Be knowledgeable in the hardware / product range and marketing requirements
- Maintain good attendance and punctuality
Knowledge and Skills:
- Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
- Ability to lead a team, drive meetings discussions for strategy driven topics
- Excellent written and verbal communication skills in English
Required Qualification:
Years of Education
- Bachelor’s Degree
Work Experience
- 5 years of Product Marketing Experience (IT related field)
Travel Requirements
- 20% domestic travel to events, tradeshows and conventions.
Working Conditions:
- Office Only: Typically works in an office environment
- Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time