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Business Development Manager - PC/IoT

ASUS
Fremont, CA Full Time
POSTED ON 8/5/2025 CLOSED ON 9/3/2025

What are the responsibilities and job description for the Business Development Manager - PC/IoT position at ASUS?

The Business Development Manager – PC/IoT at ASUS is a pivotal role focused on driving customer acquisition, generating high-quality leads, and managing prospects to fuel the growth of the AI & IoT division. This position requires engaging with potential clients to showcase ASUS’s cutting-edge PC/IoT products, deeply understanding client needs, and delivering customized solutions that align with their business objectives. The ideal candidate is a dynamic, goal-oriented professional with exceptional communication skills, a proven ability to build strategic business relationships, and a track record of significantly enhancing company revenue. This role requires the ability to identify and cultivate partnerships with Independent Software Vendors (ISVs) to build a strong ecosystem around ASUS Edge computers, leveraging prior experience working with distributors, resellers, or network solution providers (NSPs) to drive scalable solutions and accelerate revenue growth.


Essential Duties and Responsibilities:

  • Identify, qualify, and secure business opportunities through targeted sales strategies, proposing scalable cloud-integrated PC/IoT Solutions.
  • Build and nurture long-term business relationships with current and potential clients including ISVs to foster ecosystem partnerships that enhance product offerings and market reach.
  • Understand client needs, provide tailored solutions and support, and handle follow-up inquiries to ensure client satisfaction and repeat business.
  • Develop and deliver impactful presentations at client meetings, trade shows, and conferences, highlighting ASUS’s PC/IoT capabilities and ISV-integrated solutions.
  • Maintain a comprehensive database of prospective clients and ecosystem partners, ensuring accurate tracking of leads and partnership opportunities.
  • Conduct cold calls and strategic outreach to generate new business leads and identify potential ISV partners in target verticals.
  • Collaborate with management on sales planning, forecasting, and goal setting, incorporating strategies to exponentially increase revenue through ecosystem partnerships.
  • Stay informed about ASUS’s product and service offerings, industry trends, and advancements in Edge computing, IoT technologies, and target verticals to maintain a competitive edge.
  • Drive exponential revenue growth by developing and executing strategies to expand ASUS’s PC/IoT market presence through robust ISV partnerships.


Knowledge and Skills:

  • Proven experience in lead generation, prospect management, and closing high-value deals in the PC/IoT sector.
  • Strong understanding of partner ecosystems, with experience working for or with distributors, resellers, or network solution providers (NSPs).
  • Strong background in building and managing ecosystem partnerships with ISVs, resulting in innovative solutions and significant revenue growth.
  • Exceptional verbal and written communication skills with the ability to engage, persuade, and influence potential clients and partners.
  • High-energy, outgoing, and client-centric approach to relationship building.
  • Demonstrated success in achieving and surpassing sales targets, with a history of driving exponential revenue increases through strategic partnerships and technology solutions.
  • Ability to thrive in a fast-paced, dynamic corporate environment while managing multiple priorities and complex sales cycles.


Required Qualifications:

Years of Education


  • Bachelor’s degree (B.S) in Business, Technology, or a related field, or equivalent years of experience.


Work Experience

  • Minimum 3 years in PC and/or IoT business development or key account management.
  • At least 3 years of experience working with or for distributors, resellers, or network solution providers (NSPs), with a strong understanding of partner ecosystems and go-to-market models.
  • Proven track record of building ecosystem partnerships with ISVs, leading to innovative product integrations and exponential revenue growth.


Preferred Qualifications:

  • Experience with industry-specific sales strategies and networking within the PC/IoT and cloud computing sectors.
  • Familiarity with PC products and service offerings related to PC/IoT technologies, ideally with exposure to key industries such as surveillance, industrial applications, smart cities, and medical.
  • Established network of ISV contacts and a history of successful partnership development in the technology sector.


Working Conditions:

  • Requires sitting, operating a computer, and using office equipment for extended periods.
  • Must be able to travel up to 50%, both domestically and internationally, to meet clients, attend industry events, and foster partnerships.


$90,000-$150,000 annually is the estimated pay range for this role working in Fremont or City of Industry, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).


ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.

Salary : $90,000 - $150,000

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