What are the responsibilities and job description for the Marketing Coordinator position at Attentive Angels Home Care?
About us
We are a professional, agile, competitive home health care company
Our work environment includes:
- Modern office setting
- Safe work environment
- On-the-job training
- Open door policy
Job Overview:
We are seeking a talented and motivated Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a key role in implementing marketing strategies and initiatives to promote our brand and drive business growth. This is a dynamic position that requires a combination of creativity, analytical skills, and attention to detail.
Duties:
- Performs routine networking visits to physicians, hospital discharge planners, case managers and other healthcare referral sources to present center information, gather resident referrals, amd evaluate potential resident admissions that contribute to the center's overall revenue growth.
- Spends 80% of the time in the referral settings outside the facility providing marketing and sales in addition to conducting evaluations and assessments.
- Coordinates with other facility staff the subsequent authorization of managed care reimbursed pateints as required. Communicate with insurance personnel in a timely manner to ensure that adequate reimbursement can be obtained prior to initiation of services. Communicates authorization information to clinical staff to ensure that correct utilization of SNF services is maintained.
- Communicates with the Director of Nursing regarding admissions preparations and any concerns or special circumstances, orders, skilled needs, and/or caregiver needs.
- Screens prospective addmissions to determine that the delivery of appropriate care will be provided.
- Maintains a customer information management (CRM) database using the chosen liberty software system.
- Serves as a liasion between families and hospital discharge planners, social service agencies, and physicians.
- Interviews patients and/or patient family members during pre-admission assessment process and obtains information from patient/ caregiver on expectations for discharge plans and communicates the anticipated discharge plan to the facility clinical team.
- Provides required information to the Admissions Office to process referral and communicates to appropriate facility staff.
-Explains cost of care involved in appropriate levels-of-care as determined or required by the admitting physician.
- Responsible for the planning, coordination, and implementation of a quarterly facility marketing plan.
-Conducts a monthly review competitor census, occupancy, private rate, and service offerings, along with SWOT analysis.
-Assists the facility Admissions Office with notifications to all appropriate Facility departments of pending admissions.
Qualifications:
- Bachelor's degree in Marketing or related field preffered but not required
- Proven experience in marketing coordination or related role
- Excellent copywriting skills with the ability to create compelling content for various channels
- Familiarity with performance marketing techniques and tools
- Basic understanding of service management principles
- Proficiency in social media marketing platforms and strategies
- Experience with WordPress or other content management systems
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Knowledge of marketing automation software is a plus
Note: This is a paid position. Internship opportunities are also available.
Job Type: Part-time
Pay: From $15.00 per hour
Expected hours: 21 per week
Benefits:
- Referral program
Schedule:
- Day shift
- No nights
- No weekends
Work Location: Hybrid remote in West Columbia, SC 29169
Salary : $15