Digital Marketing Specialist

Digital Marketing Specialist

Auction Packages is looking for a highly creative and motivated Digital Marketing Specialist to join our incredible in-house team of dedicated fundraising professionals. This full-time role is perfect for someone with a passion for digital content, social media, and brand storytelling. In this role, you’ll help us expand our digital footprint through strategic campaigns, engaging content, partnerships, and more. This position requires excellent communication skills, attention to detail, the ability to multitask and navigate changing priorities, and the ability to work cross-functionally with sales, customer service, and other teams.

About Auction Packages

Since our founding in 2009, Auction Packages has been dedicated to empowering nonprofit organizations in achieving their fundraising goals. Over the past 16 years, we have built a reputation for delivering exceptional travel experiences and support services that help charities raise critical funds for their missions. Our professionally curated travel packages are auctioned at nonprofit events, providing donors with the chance to see the world while helping change it for the better.

At Auction Packages, we pride ourselves on our personalized approach, working closely with each organization to create tailored travel experiences that resonate with their supporters. Our team is passionate about making a difference—combining expertise in travel, event fundraising, and customer service to ensure successful auctions and memorable experiences for all involved. Join us in our mission to make philanthropy more engaging and impactful through unforgettable travel adventures!

Role Overview

As the Digital Marketing Specialist, you'll plan and execute marketing campaigns that promote to, educate, engage, and support nonprofit professionals. The role offers an exciting opportunity to create, manage, and optimize multi-channel digital marketing initiatives that enhance Auction Packages’ visibility, engagement, and growth. The Digital Marketing Specialist will take ownership of email marketing, social media, SEO and SEM strategies, and other internal marketing projects while working with a high degree of autonomy. This role is responsible for developing and implementing digital campaigns across multiple platforms, creating engaging content, and supporting promotional efforts while analyzing marketing data to inform strategic decisions and overseeing website content creation and performance. The Digital Marketing Specialist will collaborate closely with other members of the marketing team to ensure consistent brand messaging to maximize the impact of marketing efforts across channels. The ideal candidate is both analytical and creative, with a strong grasp of digital tools and trends.

Key Responsibilities

• Develop, create, manage, and optimize all email marketing campaigns, promotions, and segmentation within HubSpot
• Lead social media strategy and execution, including content planning, daily posting, engagement, and analytics reporting with a content calendar focused on thought leadership, lead generation, and client retention
• Manage paid social advertising on LinkedIn and Facebook, optimizing for engagement and conversions
• Develop and execute SEO strategies, including keyword research, on-page optimization, internal linking, and performance analysis
• Regularly audit and update web content to improve search engine rankings and organic visibility
• Analyze campaign data to report on performance, ROI, and opportunities for growth
• Collaborate with internal marketing, content, and sales teams to align messaging and goals while ensuring brand voice, tone, and compliance standards are maintained across all platforms
• Write and edit compelling marketing copy across various channels: social, email, and internal templates/snippets

Qualifications

• 4 years of digital marketing experience (preference given to applicants with experience in nonprofit, travel, fundraising, or mission-driven sectors)
• 2 years of HubSpot experience; certifications are a plus
• Proficiency in graphic design using Canva or Adobe Creative Suite
• Familiarity with SEO tools like Google Search Console and SEMrush
• Excellent writing and editing skills with strong attention to tone, clarity, and brand consistency
• Proven ability to manage multiple projects with meticulous attention to detail
• Self-motivated, proactive, and capable of working independently
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Details

Work Location: Remote. The ideal candidate must have full access to high-speed internet and a computer.

Schedule: Full-time. Monday-Friday. 9am-5pm EST

Salary: $60,000 - $65,000 annually

Benefits: Competitive Compensation, 401(K), 401(K) matching, health insurance, paid holidays, PTO, and 2 weeks paid vacation.

Auction Packages does not discriminate in employment on the basis of race, color, religion, sex

(including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.