What are the responsibilities and job description for the Digital Marketing Specialist (Remote) position at Authority Brands?
Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.
Authority Brands Inc., headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. Authority Brands Inc. is seeking a remote Digital Marketing Specialist, an integral part of the team to drive key marketing initiatives and promote the company’s mission and goals.
Responsibilities:
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
Authority Brands Inc., headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. Authority Brands Inc. is seeking a remote Digital Marketing Specialist, an integral part of the team to drive key marketing initiatives and promote the company’s mission and goals.
Responsibilities:
- Develop and execute data-driven paid marketing campaigns across various platforms, including Google Ads, Facebook, and other relevant channels.
- Hands on management and optimization of the B2B paid campaigns.
- Collaborate with the Franchise Development, Retail, and broader 90 Marketing teams to define lead generation goals and strategies, ensuring alignment with company objectives.
- Work with external partners, agencies, and vendors to maximize performance and ensure digital marketing efficacy.
- Create and manage engaging ad creatives, landing pages, and conversion paths to maximize lead generation and conversion rates.
- Implement A/B testing and data analysis to refine ad copy, design, and landing page elements for better lead acquisition.
- Continuously monitor, analyze, and optimize campaigns to improve performance and ROI.
- Serve as subject-matter expert for paid campaigns and troubleshoot campaigns as needed.
- Track and report on key performance metrics, providing regular insights and recommendations for campaign improvements.
- Assist other Marketing teams with end-of-month billing and reporting needs.
- Provide ongoing support through regular paid campaign audits and industry research to stay ahead of competitors.
- Stay up-to-date with industry trends, algorithm changes, and emerging platforms to ensure our campaigns remain competitive.
- Stay informed about compliance and privacy regulations to maintain the integrity of lead generation activities.
- Perform other duties as needed.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field
- Minimum 2 years of lead generation and/or paid campaign marketing, agency experience a plus
- Proven experience in planning, executing, and optimizing paid marketing campaigns, with a strong emphasis on lead generation
- Experience with data visualization tools like Looker Studio, Microsoft PowerBI, or Tableau
- Proficient in Microsoft Excel, including the ability to use formulas and generate tables and visuals
- Google ads certification a plus
- Creative mindset and the ability to craft compelling ad copy and design elements
- Basic knowledge of HTML/CSS, CRM platforms, and website or landing page creation a plus
- Strong attention to detail
- Ability to organize, prioritize, and multi-task
- Results-oriented, analytical, and a problem-solver
- Excellent written and verbal communication skills
- Comfortable working in a remote environment, multi-location experience a plus
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
