What are the responsibilities and job description for the Marketing Director position at Avant-garde Health?
About Avant-garde Health
We are a mission-driven organization that was born out of the health care research at Harvard Business School led by Michael Porter and Bob Kaplan. We provide health systems, surgery centers, and physicians with comprehensive insight into their surgical care through our software and empower them to improve their finances and deliver the best care possible to their patients. We integrate sophisticated analytics with deep industry knowledge. We are thought leaders and our impactful work in improving health care efficiency and effectiveness has been recognized and featured in publications like the Harvard Business Review and The Wall Street Journal. We are well capitalized and backed by leading VCs, including General Catalyst, Founder Collective, Fulcrum Equity Partners and Tectonic Ventures. Join us in our mission to reshape health care through innovation and insight.
Position: Director of Marketing
Location: Boston, MA (preferred) | Remote applicants considered
Overview
Avant-garde Health is seeking a strategic and highly motivated Director of Marketing to lead our demand generation and event-driven marketing strategy. This role is pivotal in driving pipeline creation and brand awareness through executive engagement, conference sponsorship, and high-impact communications across healthcare provider organizations. The ideal candidate will have a proven track record of marketing to hospitals, health systems, and ambulatory surgery centers (ASCs), with a deep understanding of how to reach and influence executive and clinical leadership within those institutions.
This role reports directly to the executive team and works closely with sales, product, and research leaders to shape messaging and orchestrate marketing execution across all channels.
Key Responsibilities
- Conference Strategy & Execution
- Plan and execute Avant-garde Health’s presence at key industry conferences, including pre-conference outreach, on-site logistics and presence, and post-conference engagement to maximize ROI and opportunity creation.
- Executive Engagement
- Design campaigns and experiences that engage C-suite and clinical executives at provider organizations, including hospitals, IDNs, and ASCs. Identify ways to elevate Avant-garde’s position as a trusted partner in cost and quality improvement.
- Campaign Development & Demand Generation
- Develop and manage multi-channel marketing campaigns (email, social, events, webinars, thought leadership) aimed at acquiring new leads, nurturing existing contacts, and accelerating deals in the pipeline.
- Healthcare Persona and Market Expertise
- Craft and refine messaging aligned with the priorities of healthcare decision-makers (CEOs, COOs, CMOs, Service Line Leaders, etc.) to clearly convey the value of Avant-garde’s analytics platform.
- Analytics and Optimization
- Track key performance indicators across campaigns, conferences, and outreach efforts. Evaluate marketing ROI, generate reports, and adjust strategies to improve performance.
- Serve as a connector across internal teams to ensure alignment on messaging, objectives, and timelines. Provide clear communication and leadership on marketing priorities.
Qualifications
- Bachelor’s degree required; advanced degree in marketing, communications, public health, or a related field is a plus.
- Minimum of 4 years of experience in B2B marketing with at least 3 years specifically targeting healthcare provider organizations.
- Demonstrated success in engaging hospital and ASC executive leadership, including C-suite and senior clinical leaders.
- Experience with digital health, SaaS, or healthcare technology marketing strongly preferred.
- Familiarity with key provider personas and purchasing decision processes within hospitals and health systems.
- Strong writing, communication, and project management skills.
- Proficiency with CRM (e.g., HubSpot), email automation platforms, and analytics tools.
- Highly entrepreneurial, resourceful, and results-oriented.
Location & Travel
- This role is based in our Boston office, but we are open to outstanding remote candidates who can travel for key meetings and conferences.
- Approximately 15–25% travel expected, focused on major industry events and internal off-sites.