Demo

Paid Ads, Marketing Automation, Analytics & IT Specialist

Backcountry Journeys
HI Full Time
POSTED ON 1/17/2025 CLOSED ON 4/17/2025

What are the responsibilities and job description for the Paid Ads, Marketing Automation, Analytics & IT Specialist position at Backcountry Journeys?

M-F 8 am to 4 pm Mountain Time 928-478-1521

Now Hiring!

You :

You are a highly tech-savvy & experienced media buyer & manager of both Google Adwords & Facebook Ads. You also have solid experience working with Google Analytics & YouTube.

You have a proven, solid reputation for completely managing Paid Ad Campaigns, understanding & troubleshooting Marketing Funnels, CRM Automations & analytics.

You’re extremely detail oriented, organized, and great at solving complex automation issues & tying various SAAS platforms together.

You are a proven funnel wizard who understands the complexities of managing Paid Media Campaigns & getting RESULTS using both 1st & 3rd party data to serve the right message to the right visitors & contacts.

If the above description doesn’t match you EXACTLY this is not the position for you!

However…if that is YOU and if you’re driven to work at a high-level, exciting company sending people across the world on photography adventures….read on!

The Job :

This position is responsible for managing the entire Marketing Funnel of Backcountry Journeys. The Paid Ads, Marketing Automation & Analytics Specialist is in charge of managing our Paid Ad Campaigns (Google Adwords, Facebook, Bing etc), our backend funnel automations (Ontraport) as well as managing our Google Analytics.

You are directly responsible for the Marketing Funnel success of Backcountry Journeys. Backcountry Journeys is currently a 25 person company & at our current scale this is a new position at the company & will also be responsible for SEO & will act as our IT Specialist. Must be experienced with a Microsoft 365 business setup.

You will work directly with and report to the Director of Marketing.

Us :

We’re Backcountry Journeys. We’re a group of outdoor photography nerds that love exploration & adventure. You’ll get to work with a fun, hard-working crew of like-minded, outdoor photographers, travel to exciting destinations around the globe & also spend a good deal of time at home doing what you love. Did we mention this is a remote position? Job done, mission accomplished? Go ski, climb or mountain bike after a hard days work. We are all about work-life-balance at BCJ. We work hard, we play hard!

Our purpose at BCJ is to create & inspire a profound, positive impact on the quality of life for people & wildlife by facilitating unequaled nature photography travel experiences.

If you the job us resonates with you give us a call. We’re always looking for GREAT people to join our team.

Core Responsibilities

  • Paid Ads Management (Google / Facebook / Bing / YouTube etc)
  • Marketing Automation (Ontraport / Zapier)
  • Company Analytics (GA4 & other analytics software)
  • IT Support

Skills

  • 4 years experience managing Google Adwords & Facebook Ads
  • 4 years managing Google Analytics (GA4)
  • Solid Understanding of SEO & Analytics
  • Experience with Microsoft 365
  • The ability to run the daily Ad Campaigns of a growing adventure travel company
  • Insane attention to detail and high standards of organizational quality
  • Positive, flexible, solution oriented, and excited to work with a diverse team
  • This is a remote work / home-based position. Please note that all candidates must have the following :

  • Reliable Home Office (PC, Printer, Phone etc) with dual monitors
  • Reliable, high-speed Wi-Fi connection
  • Application Instructions :

    If you’d like to be considered for this role please submit the application below along with :

  • Cover letter and PDF of your resume
  • A 3-minute video introduction telling us about yourself & why we want to interview you!
  • Employment Application

    Please review this application prior to beginning and ensure you have all necessary materials & links gathered before starting. You'll need to upload a copy of your resume and also link to or upload a three-minute introductory video.

    We do require the phone number & email addresses of your last three managers (including your current supervisor) however we will not contact them for references without a job offer.

    Please submit the following application - at the end of the application you will be directed to our pre-employment assessment.

    Please let us know if you have any questions - incomplete applications & applications without an introductory video will not be reviewed.

    Backcountry Journeys is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex, national origin, age, disability, marital status, changes in marital status, pregnancy, and parenthood. Backcountry Journeys complies with Title VII of the Civil Rights Act of 1964, and all applicable state and local fair employment practices laws, and is committed to providing equal employment opportunities to all individuals.

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