Regional Director of Sales And Marketing

Department/Title: Director Sales & Marketing

Location: Remote

Company: Backer Marathon

Industry: Electrical Components / Industrial Manufacturing

Commitment: Full-Time Exempt

Reports To: President

Workplace Summary:

Backer Marathon is the industry leader in production speed, and reliable, quality heaters for plastics and packaging, serving OEMs with durable, customized solutions for unique heating needs. Backer Marathon designs, manufactures, and stocks industrial-grade heating elements and temperature sensors.

OEMs in the plastics and packaging industries rely on our vast and customizable product lines for their diverse heating needs.

Our loyal customers have come to know that we anticipate their needs because we actively search for solutions. This is reflected in our advanced quality planning (APQP) lens focused on all that we do. It allows us to be nimble, congruent, and efficient with processes and production. We and our customers benefit from this lean, lessons-learned perspective for each new—or existing—project we successfully execute.

Position Overview:

The Director of Sales and Marketing will be responsible for developing and executing the company’s sales and marketing strategy, managing key customer relationships, building and leading a high-performing team, and driving revenue growth across existing and new markets. This individual will play a pivotal role in aligning the company's go-to-market strategy with business objectives.

Key Responsibilities:

Sales Leadership:

• Develop and lead the execution of strategic sales plans to achieve company targets.
• Identify new business opportunities and channels across North America and global markets.
• Manage and grow relationships with key OEMs, distributors, and end-users.
• Implement sales processes, KPIs, and forecasting models.
• Lead, mentor, and expand the sales team.

Marketing Strategy:

• Build and manage the company’s marketing strategy, brand positioning, and messaging.
• Oversee digital marketing, trade shows, product launches, and lead generation campaigns.
• Analyze market trends, customer insights, and competitor activity to inform strategy.
• Develop content and collateral that supports sales efforts and enhances brand visibility.

Cross-functional Collaboration:

• Work closely with engineering, product development, and operations to align customer needs with product capabilities.
• Coordinate with finance and executive leadership on pricing, budgeting, and ROI analysis.

Qualifications:

• Bachelor’s degree in Marketing, Business, Engineering, or related field
• 8 years of progressive experience in B2B industrial or electrical component sales and marketing.
• Proven track record of developing sales teams, achieving revenue growth, and launching marketing campaigns.
• Strong understanding of OEM sales cycles, industrial distribution networks, and product positioning.
• Excellent leadership, communication, and analytical skills.
• Experience with CRM (e.g., Salesforce), ERP systems, and marketing automation platforms is a plus.

What We Have To Offer:

We offer benefit packages that may include Medical, Dental, Vision, Life, Short- and Long-Term Disability, Flexible Spending Accounts, Paid Time Off, Paid Holidays, and 401(k).

Backer Marathon, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.