Senior Brand Marketing Leader

Confidential Company | NYC

We are partnering with a globally recognized heritage lifestyle brand at a pivotal moment of evolution. Rooted in craftsmanship and cultural authenticity, the brand is expanding thoughtfully across categories, regions, and licensed businesses—balancing legacy with modern relevance.

This is a newly created senior leadership role designed for a marketing operator who thrives at the intersection of brand governance, execution, and partner-led growth. Reporting to the EVP of Marketing, this role will own the executional engine of brand marketing across a predominantly licensee-driven ecosystem, ensuring consistency, speed, and brand integrity at scale.

You’ll act as the integrator and executional owner of global brand marketing—translating brand strategy into real-world execution across partners, channels, and regions. This role is ideal for someone who brings both taste and rigor: a deep understanding of premium consumers and cultural storytelling, paired with the ability to build structure, processes, and accountability in complex environments.

• Own and operationalize day-to-day brand marketing execution across licensed and wholesale partners
• Build and manage marketing frameworks, playbooks, approvals, and timelines tied to licensing agreements
• Ensure brand standards are upheld consistently across regions and categories
• Partner closely with creative, product, licensing, and external agencies to deliver cohesive launches
• Take executional ownership of workflows previously managed at the executive level

• A senior marketing leader with experience in luxury, premium, or heritage lifestyle brands
• Fluent in working within licensed, franchise, or multi-partner business models
• Comfortable operating in ambiguity and building systems where none previously existed
• Deeply attuned to brand image, craftsmanship, and culturally driven storytelling
• Equally credible with creative teams and commercial partners

If you’re energized by legacy brands in a moment of cultural relevance—and motivated by building the engine that brings brand strategy to life—this role offers meaningful ownership, visibility, and impact.