What are the responsibilities and job description for the CRM Coordinator position at Baked By Melissa?
Job Description
Job Description
Department : Marketing
Location : New York, New York
Reports To : Customer Relationship Manager Associate Manager
About Baked by Melissa
At Baked by Melissa, we believe in making life sweeter through bite-sized cupcakes that bring moments of joy. We’re a fast-growing, innovative company looking for team members who are passionate about creating memorable experiences for our customers.
We’re seeking a CRM Coordinator to join our dynamic marketing team. In this role, you’ll play a key part in driving customer engagement and loyalty through thoughtful campaign implementation, data-driven segmentation strategies, and impactful reporting. This is a highly visible role that will play a critical part in our CRM strategy, helping drive meaningful growth through one of our largest channels.
This is an exciting opportunity to join a high performing marketing team and growing company!
Key Responsibilities
Campaign Implementation
Assist in the setup and execution of marketing campaigns, including email and SMS, to drive engagement and repeat purchases.
Help develop the email & SMS marketing calendar to support holistic marketing campaigns & strategies.
Collaborate with the Associate Manager to ensure campaigns align with overall marketing strategy, campaigns and brand guidelines.
Campaign Briefing
Create and refine campaign briefs that clearly outline objectives, target audience, messaging, and creative direction.
Liaison between marketing & creative teams to continuously improve email assets for optimal performance.
Partner with cross-functional teams to ensure timely and successful execution.
Triggered Flow Setup
Develop, test, and optimize automated triggered email and SMS flows, such as welcome series, abandoned cart flows, and post-purchase flows.
Monitor performance and identify opportunities for improvement.
Segmentation Strategy
Support the development of customer segmentation strategies to deliver personalized and relevant messages.
Analyze customer data to refine segments and improve targeting.
Reporting & Analysis
Track and report on campaign and flow performance, providing actionable insights to enhance effectiveness.
Present data-driven recommendations to optimize retention strategies.
Qualifications
Experience
2 years of experience in CRM, retention marketing, or email marketing..
Hands-on experience with email marketing platforms (e.g., Klaviyo, Braze, Iterable) required.
Ecomm / DTC experience preferred.
Skills
Strong organizational and project management skills with attention to detail.
Analytical mindset with the ability to interpret data and make informed decisions.
Basic knowledge of HTML / CSS for email editing is a bonus.
Attributes
Creative thinker who is also process-driven and detail-oriented.
Ability to work collaboratively in a fast-paced environment.
Passionate about customer experience and building brand loyalty.
Data-driven and analytical in nature.
High performing problem solver that loves overcoming challenges.
Why Join Us?
Be part of a fun, collaborative, and innovative team.
Gain hands-on experience with cutting-edge retention marketing strategies.
Highly visible role in a growing company.
Delicious cupcakes!
