What are the responsibilities and job description for the Communications Manager position at Banesco USA?
Job Description
Job Description
Job Title
Communications Manager
Banesco USA is seeking a Communications Manager for our Marketing business unit.
Primary Job Duties :
- Strategic Planning : Develop and execute in conjunction with our partners comprehensive public relations and communications strategies and media campaigns aligned with the Bank's marketing goals and brand identity.
- Media Relations : Proactively pitch stories and secure media opportunities to highlight Banesco USA's achievements, community involvement, and thought leadership. Cultivate and maintain strong relationships with media outlets, journalists, and influencers to generate positive media coverage.
- Content Creation : Coordinate (write and distribute) press releases, media advisories, articles, including articles, blog posts, and multimedia materials, to reach target audiences.
- Develop and maintain messaging documents : Including key messages, talking points, and Q&As for various audiences and situations.
- Business Community Involvement : Actively coordinate and monitor employee involvement and efforts with chambers, business organizations and community organizations.
- Track and measure the effectiveness of communication efforts : Using relevant metrics and analytics.
- Internal Collaboration : Collaborate with internal departments to ensure consistent messaging and effective communication across all channels.
- Event Support : Coordinate the communications aspect of Bank CRA / Community Involvement efforts, sponsorships, and donations.
- Crisis Communication : Develop and maintain crisis communication plans to effectively manage and respond to sensitive situations.
- Industry Knowledge : Stay abreast of industry trends and best practices in public relations and communications.
- Supports Marketing Manager in all aspects of public relations, communications, community involvement and other marketing areas assigned.
- Responsible for completing annual training program assigned.
- Performs other functions and / or duties as assigned.
- Responds to requests, inquiries, and addresses challenges head on.
- Responsible for completing annual training program assigned.
- Performs other functions and / or duties as assigned.
Job Requirements :
Benefits :
About Us :
Banesco USA is part of Banesco International, a worldwide group of financial institutions with a presence in 14 countries.
As a corporation in continuous evolution, we promote the ongoing professional and personal development of our employees, by embracing challenges and adapting to the changing environment of today’s world. We aim to develop integral human beings, committed to making a difference at the workplace and out in the world.
Our actions are rooted in our Values : Reliability, Responsibility, Quality, and Innovation. We believe that we all have the same ability to transform our daily tasks into significant contributions, and therefore, Leave Our Mark.
At Banesco USA, one of our most valued assets is our enthusiastic team, which strives every day to create a world-class organization in an ever-changing world. Together, our team has made us a market leader and we invite you to join us.
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