What are the responsibilities and job description for the Business Development Manager (Diagnostic Imaging) position at Barco?
Position Overview
The Business Development Manager must effectively communicate with end users and partners to ensure that the company’s clinical, operational, and financial solution advantages are clearly understood. Barco provides "best in class" medical grade display solutions designed for radiology, mammography, cardiology, clinical imaging, surgical and other primary imaging applications.
Primary Responsibilities
Barco is committed to equal employment opportunity. The company offers a drug-free work environment to all qualified applicants without regard to race, religion, color, sex, age, national origin, sexual orientation, disability, marital status, veteran status or any other category protected by applicable law. Equal employment opportunity includes hiring, training, promotion, transfer, demotions, and termination.
D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.
Read here how we do this
The Business Development Manager must effectively communicate with end users and partners to ensure that the company’s clinical, operational, and financial solution advantages are clearly understood. Barco provides "best in class" medical grade display solutions designed for radiology, mammography, cardiology, clinical imaging, surgical and other primary imaging applications.
Primary Responsibilities
- Effective demonstration of Barco Healthcare’s imaging technologies at the hospitals, health systems, and end user accounts.
- Achieve regional sales targets and track opportunities from discovery to close.
- Perform product demonstrations at clinical sites to highlight product differentiation based on clinical, operational, and financial factors.
- Effective communication of the company’s value proposition with key decision makers to include Director of Radiology, Chief of Radiology, Clinical IT, Purchasing and other key department management personnel.
- Prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection and supporting the customer's purchase.
- Cultivate new customer relationships and maintain a strong focus on current customers through the effective use of sales and service organizations.
- Ability to detail technical product features, benefits, and attributes to various staff positions in healthcare customers.
- Provide sales support to national value-added resellers, regional distributors, integrated solution providers, and OEM Partners.
- Development and execution of regional business plans that employs strategic account segmentation.
- Healthcare IT and capital equipment sales experience preferred.
- Minimum 5 years of sales/industry experience in an industry that requires complex sales.
- Experience interacting with physicians as part of a complex sales process.
- Successful, documented sales track record of achievement
- Familiarity with CRM systems is required.
- Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.
- Strong working knowledge of Microsoft Office applications Excel, PowerPoint, and Word.
- Excellent phone and presentation skills
- Proven demonstration skills and technical products
- Able to travel up to 70% to regional customer sites, tradeshows, corporate meetings, etc.
- Bachelor's Degree preferred
Barco is committed to equal employment opportunity. The company offers a drug-free work environment to all qualified applicants without regard to race, religion, color, sex, age, national origin, sexual orientation, disability, marital status, veteran status or any other category protected by applicable law. Equal employment opportunity includes hiring, training, promotion, transfer, demotions, and termination.
D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.
Read here how we do this