What are the responsibilities and job description for the Public Relations Account Manager position at Barkley?
Barkley PR believes that modern consumers are guided and inspired by trusted sources. We believe brands win with stakeholders when they lead with purpose inside their organizations and share relevant stories that build and protect their reputations. From sustainability and culture to marketing ideas and actions, we create integrated ideas and communication strategies that bring a brand's purpose to life.
We are searching for someone who is passionate about learning, excited about working on a variety of communications issues and can translate that passion into storytelling. We desire detailed-oriented team members who believe in collaboration and client service.
Responsibilities:
- Builds and maintains productive client relationships, including serving as a day-to-day contact
- Monitors news and other published content relevant to clients to assess news opportunities, reputational risks, etc.
- Collaborates on media relations strategies and story angles
- Helps create and maintain targeted media lists
- Helps research and identify potential social influencers
- Communicates with media to pitch story ideas and cultivate relationships
- Builds and maintains relationships with key media and influencers
- Conceptualizes, writes and distributes content for clients including thought leadership, awards, blogs, guest columns, op-eds, technical pieces and other long-form content
- Contributes to client planning
- Utilizes media and influencer monitoring and research tools
Qualifications:
- Bachelor’s degree or equivalent industry experience required
- Minimum 2 or more years of related experience and/or training
- Excellent communication and persuasion skills, both written and oral
- Ability to work autonomously, lead projects and work on a team collaboratively
- Impeccable attention to detail and stellar organizational skills
- Creative problem solver with strong critical thinking skills to manage the unknown and plan ahead
- Media relations experience, including pitching national, regional, local and trade news media and securing interviews and coverage for clients
- Influencer relations experience including influencer identification, outreach and managing relationships and content creation
Public Relations/Marketing Internship
The Borgen Project -
Missouri, MO
