Senior Media Planner

Barkley is looking for a creative, innovative Senior Media Planner to supervise and grow with us.

We want someone who thrives on collaboration with strategy and creative teams to elevate go-to-market strategies, and is ahead of the curve when it comes to emerging media and technologies. This role will support one of our largest retail / design space. 

Requirements: 

• Manages day-to-day of all media planning work of the team delegating when possible to ensure even workload across the team and to allow for growth of team members.
• Leads the team in the development of strategic and tactical media recommendations for clients, as well as the development of the media flowchart.
• Has thorough knowledge of key media planning tools, and understands how/where to apply them.
• Works closely with other facets of the Engagement Team to evaluate all audience, geographic, and media vendor information necessary to develop the media plan recommendation that best delivers upon our client goals and objectives.
• Ability to identify the need for and prepare non-media projects and recommendations, including but not limited to competitive reviews, target audience profiles, geographic analyses, etc.
• Maintains a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace.
• Works closely with the Media Buying team to ensure flawless implementation of all approved media recommendations.
• Reviews and approves all work the team completes, getting Director feedback/approval as necessary.
• Demonstrates a complete understanding of a client industry / business, maintaining familiarity with the history, present organization and procedures of the client, as well as conditions of the industry.
• Provides an energy level that brings new and exciting ideas, motivating other team members.
• Identifies opportunities to be a thought-leader for clients and prospects, whether through the proactive development of content or client recommendations.
• Keeps a pulse on all active campaigns, identifying opportunities to optimize the campaigns to maximize performance.
• Updates Director on status of current accounts on an ongoing basis and elevates and issues in a timely manner.
• Reviews all reporting dashboards to identify key performance insights and is integral in presentations to clients on an ongoing basis.
• Evaluates current Planning resources and proactively brings proposals to the Director for any additional tools needed to stay on top of current trends and to ensure we are delivering strong strategic recommendations to our clients.
• Approves all media authorizations to ensure campaign accuracy and flawless execution.
• Helps evaluate current processes, workflows and resources and is responsible for elevating to the Director when there are any additional needs or issues.
• Stays current on all media trends and opportunities in the industry.

Qualifications:

• Bachelor's degree or equivalent in a related field 4 or more years of media planning experience required
• Able to apply a strategic filter to solve client challenges
• Strong knowledge of traditional media channels with an understanding of digital is preferred, but not a requirement
• Ability to think critically and apply a strategic approach to all plans or projects
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media, Project Management and Finance
• Ability to communicate effectively within a team environment as well as with outside media sales reps
• Displays a passion for media and advertising
• Strong organizational and mathematical skills (including basic media math)
• Ability to multi-task and deliver work on-time for set deadlines
• Must be prepared for a fast-paced environment and be comfortable making decisions
• Experience with Simmons, Telmar, Kantar, Google AdWords, Google Analytics, DoubleClick and other media software tools