Marketing and Sales Specialist - Construction Equipment

Online Marketing and Sales Specialist - Construction Equipment Company

Job Summary:

We are seeking a highly motivated and results-driven Online Marketing and Sales Specialist to join our dynamic team at Barnsco, a leading provider of construction equipment. The ideal candidate will play a critical role in driving online marketing strategies, generating leads, and increasing sales through digital channels. This position requires a combination of marketing expertise, sales acumen, and knowledge of the construction equipment industry.

Key Responsibilities:

1. Online Marketing Strategy Development:

   • Develop and execute comprehensive online marketing strategies to promote construction equipment products.
   • Conduct market research to understand industry trends, customer preferences, and competitor activities.
   • Create digital marketing campaigns across multiple channels (SEO, PPC, social media, email marketing, etc.).

2. Lead Generation and Sales:

   • Generate high-quality sales leads through online channels, including search engines, social media, and email campaigns.
   • Qualify leads and collaborate with the sales team to convert online inquiries into sales.
   • Track and manage customer leads using CRM software and ensure timely follow-up.

3. Website and E-commerce Management:

   • Optimize the company website for lead conversion, ensuring it is user-friendly, informative, and fully aligned with brand messaging.
   • Ensure that product listings, specifications, and pricing are up-to-date and accurate on e-commerce platforms.
   • Monitor website analytics to track performance, identify trends, and recommend improvements.

4. Content Creation and Campaign Management:

   • Create engaging content for digital platforms, including blog posts, videos, social media posts, and product descriptions.
   • Manage online advertising campaigns, including Google Ads, LinkedIn, Facebook, and industry-specific platforms.
   • Analyze campaign performance and adjust strategies to maximize ROI and lead conversion.

5. Social Media Marketing:

   • Manage the company’s social media accounts, creating regular posts that highlight product features, promotions, industry insights, and customer success stories.
   • Engage with followers, respond to inquiries, and promote online discussions about construction equipment.

6. Email Marketing:

   • Design and implement email marketing campaigns to nurture leads, promote new products, and offer special promotions.
   • Build and manage segmented email lists for personalized communication and track campaign performance.

7. Collaboration with Sales Team:

   • Work closely with the sales team to provide them with the necessary tools, leads, and insights for closing deals.
   • Assist the sales team with creating proposals, presentations, and product demos as needed.
   • Participate in sales meetings and share feedback on the effectiveness of digital campaigns.

8. Analytics and Reporting:

   • Monitor, measure, and report on the success of online marketing efforts and sales metrics.
   • Provide insights on market trends, customer behaviors, and competitor activity to improve future marketing strategies.
   • Regularly report on ROI and digital sales performance to senior management.

9. Customer Relationship Management:

   • Use CRM systems to track customer interactions, monitor lead stages, and nurture long-term relationships with clients.
   • Ensure excellent customer service and address any online customer queries related to products, services, or orders.

Qualifications:

• Education:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience:
  • 2-5 years of experience in online marketing, sales, or digital media, preferably within the construction, industrial, or equipment sector.
  • Proven track record of successful digital marketing campaigns and sales growth through online channels.
• Skills:
  • Strong knowledge of digital marketing tools and techniques, including SEO, SEM, PPC, social media, email marketing, and content creation.
  • Experience with web analytics tools (Google Analytics, SEMrush, etc.) and CRM platforms (Salesforce, HubSpot, etc.).
  • Strong communication, writing, and presentation skills.
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
  • Proficient in Microsoft Office Suite, Google Workspace, and marketing software tools.

Preferred Skills/Experience:

• Knowledge of the construction equipment industry or related sectors.
• Familiarity with e-commerce platforms and B2B online sales.
• Graphic design or video editing skills (Adobe Creative Suite, Canva, etc.).

Key Competencies:

• Analytical Thinking: Ability to analyze data, interpret metrics, and make data-driven decisions.
• Problem Solving: Quick to identify challenges and find innovative solutions.
• Attention to Detail: Meticulous in ensuring the accuracy of marketing materials and sales data.
• Team Collaboration: Strong team player with the ability to work cross-functionally with different departments.
• Customer-Focused: Understanding of customer needs and a commitment to providing excellent service.

Compensation & Benefits:

• Competitive salary based on experience.
• Performance-based bonuses.
• Health and dental insurance.
• Paid time off and holidays.
• Opportunities for professional growth and development.

If you are passionate about online marketing, sales, and the construction industry, and you have the expertise to drive digital growth, we would love to hear from you. Apply today to join our dedicated team at Barnsco!