Media Planner/Buyer

JOB SUMMARY:

Develops, evaluates and advises media plans best suited to meet established client requirements, budget and objectives. Executes plans and buying responsibilities for all types of traditional media, as required by client need. Monitors, evaluates and assists the interactive team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

· Develops broadcast, print, outdoor and non-traditional media plans and buy authorizations, then executes or develops client’s media criteria for other buyers or self.

· Presents and sells plans to agency management and clients.

· Evaluates editorial content, ratings and audience composition of a wide range of media vehicles to determine which would most effectively and efficiently reach the target audience.

· Calculates reach and frequency of potential media vehicles.

· Works with the interactive planners/buyers to provide seamless and cohesive plans for all clients.

· Modifies and updates client flowcharts, as needed, to provide actualization.

· Assures accuracy of media documentation, e.g. contracts, analyses of avail requests, make-good approvals, variance reconciliations, tear sheets, post-buy analyses, accounting billing transfers, cost estimates, etc.

· Requests/negotiates rates and special placements, as well as added value opportunities with media vendors and implements buys.

· Documents all negotiations, makegoods and credits. Designs optimum buys in terms of cost efficiency, goals delivery and vendor agreements.

· Executes all media plans in the assigned group of markets within established budgets; buys media space and airtime.

· Confers with media director, clients, and/or account services to establish media objectives, and strategies for advertising campaigns.

· Estimates, updates and adjusts all broadcast ratings per demographic, per quarter.

· Monitors performance of all media and develops rationale explaining results for clients.

· Maintains close contact with media representatives to keep abreast of special opportunities or features that would benefit a client.

· Confers with supervisors, clients and/or account services for approvals and makes adjustments as necessary.

· Pulls Estimates & Authorizations (EAs), Buy Detail Reports (BDRs) and On Air Summaries (OAS) for all clients after buys have been completed and booked, and then distributes to all appropriate individuals.

· Assists the Senior Media Buyer as needed by helping to input avails, send out buys and double-check all buys prior to sending out to vendors and/or clients.

· Other duties may be assigned.

QUALIFICATIONS:

· Bachelor’s degree and/or 3-6 years of media planning and buying experience at an advertising agency.

· Ability to handle multiple tasks.

· Strong mathematical, analytical and research abilities required.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Orlando, FL 32801: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Media planning: 3 years (Preferred)

Work Location: One location