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Marketing Manager, Home Health

BAYADA Home Health Care
Dover, DE Full Time
POSTED ON 8/5/2025 CLOSED ON 9/4/2025

What are the responsibilities and job description for the Marketing Manager, Home Health position at BAYADA Home Health Care?

Are you looking for an exciting opportunity in one of the fastest growing areas of healthcare that will allow you to make a difference in people's lives while you grow your career? We are BAYADA Home Health Care, a leading home health care company, and we want you to apply your energy and skills to this dynamic and entrepreneurial environment and become an integral part of a caring, professional team that is instrumental in providing the highest quality care to our clients.

Dover BAYADA at Bayhealth is seeking an experienced Account Executive to fill the role of Marketing Manager to develop and manage relationships with referral sources in the community to promote BAYADA Home Health Care services and help expand our Medicare home health business in Kent and Sussex counties, DE. This position requires an individual who is highly motivated, results driven, and able to develop and build strong, lasting relationships.

Territory: Kent and Sussex Counties

Responsibilities:


  • Generating referrals for home health by building relationships with physicians, long term care, independent and assisted living facilities and other community resources.
  • Conduct market analysis; develop sales strategy, goals and plans.
  • Conducting sales calls, and evaluating results and effectiveness of sales activity.
  • Support business development activities and help establish strong relationships with new and existing referral sources.


Qualifications:


  • Minimum of a Bachelor’s Degree.
  • At least two years recent sales experience in the health care industry, preferably in home health care.
  • Formal sales training.
  • Proven ability to develop and implement a sales and marketing plan.
  • Evidence of achieving referral goals within the market.
  • Excellent planning, organization and presentation skills are critical.
  • The ideal candidate will have established healthcare contacts and be able to readily network in the community.


As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.

BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here.

BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
RN, Registered Nurse - Home Health Case Manager
BAYADA Home Health Care at Bayhealth -
Dover, DE

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