What are the responsibilities and job description for the Marketing Coordinator position at Berkshire Hathaway Automotive?
Overview:
This position requires a self-motivated, detail-conscious administrative assistant who will support the administrative duties and marketing account management of Berkshire Hathaway Automotive affiliated dealerships and the Advertising Consultants.
BENEFITS:
- Fast paced work environment
- Paid training and development
- Career growth opportunities
- Medical and dental coverage available after 2 month period
- Paid vacation and holidays
- 401(k) with company match
Essential Responsibilities And Duties:
- Assist to pull and collect media performance reports such as CRM traffic reports, Call Measurement Reports, Website Analytics, and radio, television and cable web traffic reports associated media promotions, etc.
- Assist all Advertising Consultants on the Marketing budgets, such as adding flight dates to calendars and media production deadlines
- Project request support as needed for Advertising Consultants while they are traveling
- General follow up and management of projects in progress such as eBlasts, artwork, information requests, and Workamajig entry
- Help with getting final approvals on eNewsletters and eBlasts from the point person at the dealership
- Assist in the trafficking of radio and TV/cable spots for Advertising Consultants as needed
- Assist to work with Account Analyst to maintain and update marketing and other reports for Advertising Consultants
- Assist Advertising Consultants with special projects including filing, creation of sales campaign one pagers, proposals, research on competitive advertising and other duties assigned
- On behalf of the Advertising Consultants, coordinate the assignment of Call Measurement numbers, and other tracking codes to measure response for dealerships
- Assist with co-op documentation for media buys and provide clients and marketing managers with support as required
- Assist with vendor sourcing as needed
- Maintain account management files including client and contract files as needed
- Assist with event management as assigned
- Support Director of Marketing on various assignments and meeting preparation
- Occasional dealership visits to have an understanding of the Marketing/Advertising Consultant role
Qualification Requirements:
Education And/Or Experience:
- Bachelor’s Degree in (B.A or B.S.) Broadcasting/ Communications, Advertising, Public Relations or related field
- Proficient in Microsoft Office Suite Programs including Excel and Word
Skills/Knowledge And Ability:
- Ability to manage multiple projects and schedules to meet deadlines
- Ability to adjust set priorities and adjust workflow as required
- Interest and working knowledge automotive sales and business principles
- Must be extremely organized and detail oriented
Company Overview: Berkshire Hathaway Automotive is one of the largest dealership groups in America, with over 100 franchises in 10 states. The company sets the industry standard for operational excellence, financial performance and an unmatched customer experience within franchised auto dealerships. Using extensive experience, innovative strategies and technological expertise, Berkshire Hathaway Automotive works to assure their dealerships obtain and maintain position as leaders and trendsetters in the automotive field. The company focuses on building resilient and adaptive business models that cultivate engaged, strong and proactive leadership.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.