Sales and Marketing Director

Responsibilities

• Develop and maintain brand standards and guidelines for Better Living Management Services and their respective clients.
• Develop and implement comprehensive marketing strategies to attract potential residents to our assisted living facility.
• Conduct market research to identify target demographics and assess competitor offerings.
• Create compelling marketing materials, including brochures, advertisements, and digital content, to effectively communicate the benefits of our facility.
• Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations, to generate leads.
• Coordinate and participate in community events, workshops, and seminars to raise awareness of our facility and establish our presence in the community.
• Conduct tours of the facility for prospective residents and their families, highlighting the amenities and services we offer.
• Stay informed about industry trends, best practices, and regulatory requirements related to assisted living facilities.
• Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families.
• Content moderation (comment sections, direct messages, reviews, etc.)
• For all channels, write, proofread, and edit creative and technical content as needed.
• Maintain marketing budgets.
• Analyze and report on the performance and efficiency of campaigns developing key performance indicators and benchmarks.
• Conduct market research and analyze trends to identify new marketing opportunities, competitor offerings and demographic data.
• Carry out other duties as assigned by supervisor or as necessary to maintain quality and continuity of services, safety of residents and security of premises.
• Other duties as assigned.