What are the responsibilities and job description for the Copywriter position at BG Products, Inc?
The Copywriter will be responsible for creating compelling copy for a variety of mediums, including websites, promotional materials, magazines, video, email, and social media. The ideal candidate has a passion for the automotive industry and a strong understanding of marketing and branding.
Duties & Responsibilities
This position will work on-site at our Wichita, Kansas location.
Duties & Responsibilities
- Write clear and concise copy for various marketing materials such as promotional literature, training resources, website content, video and audio scripts, magazine articles and advertisements.
- Collaborate with the Inbound Marketing Manager to ensure copy aligns with the company’s brand identity and messaging
- Stay up-to-date with the latest automotive industry trends and technologies to bring fresh perspectives to your work
- Conduct research and write product descriptions, case studies, and blog posts that showcase the company’s products and services
- Collaborate with the video team to write scripts and assist with storyboard development
- Implement SEO best practices in blog post and web page content
- Write compelling headlines and taglines that capture the attention of the target audience
- Edit and proofread copy to ensure accuracy, clarity, and consistency
- Perform other duties as assigned.
- Bachelor's degree in English, journalism, marketing, or a related field
- 3 years of experience as a copywriter, with a focus on the automotive industry preferred
- Strong writing, editing, and proofreading skills
- Excellent research and organizational skills
- Ability to work in a fast-paced, deadline-driven environment
- Knowledge of SEO and social media best practices a plus
- Takes direction well and understands how to be creative within established guidelines.
- A demonstrated focus on execution – on time and on budget.
- Ability to establish and maintain great working relationships at all levels within the company and across multiple departments.
This position will work on-site at our Wichita, Kansas location.
Salary : $53,000 - $59,000