What are the responsibilities and job description for the Marketing Manager position at Bluegrass Supply Chain?
Description
Marketing Manager
Bowling Green, KY
Our Company
Bluegrass Supply Chain and Bluegrass Dedicated offer a full suite of value-added warehousing services and transportation management solutions to enhance operational efficiency. By offering expanded capabilities and capacity, reducing time touch and travel, and improving on-time performance, your business can count on us to manage all your supply chain needs. Companies partnering with Bluegrass will be able to focus on core business and becoming more competent, and competitive, in the market. . Visit us at www.bsc3pl.com
Purpose
The Marketing Manager will be responsible for overseeing and executing marketing initiatives, managing projects, and ensuring the successful implementation of marketing strategies for Bluegrass Supply Chain and Bluegrass Dedicated. With direction from the Vice President of Business Development this position with be located onsite at our Bowling Green Kentucky Corporate Headquarters.
Requirements
Job Responsibilities
- Collaborates with Vice President of Business Development in developing marketing budgets, strategies, and goals for the company
- Develop a cohesive marketing strategy and oversee all campaigns from ideation to execution
- Supports the activities of the business development team with marketing, advertising, and incentive ideas to stimulate better customer loyalty and sales growth
- Collaborate with creative and media agency to implement marketing campaigns
- Lead and drive the social media strategy for Bluegrass including but not limited to Facebook, LinkedIn, Twitter, and Instagram among others
- Maintain calendar of compelling content and activities and deliver on them
- Manages and suggests marketing activities (both direct and indirect marketing) which may include media buys (traditional through digital), email marketing, direct mail, PR, printing, event planning, signage strategies, digital media, website management, social media and other brand enhancing assets
- Be accountable for marketing metrics, aligning measurement and reporting cadence with business stakeholders
- Work in a safe and healthy manner, adhering to all safety rules and practices
- Represent the company’s core values at all times
- Other related duties as assigned
Qualifications
- Bachelor’s degree in business, marketing, communications, or an industry-relevant field
- 5 years of relevant experience in marketing
- Expert knowledge of MS Office, including Outlook, Excel, and PowerPoint
- Good interpersonal and communication skills
- Strong problem-solving and project management skills
Bluegrass Supply Chain and Bluegrass Dedicated are proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
