Marketing Coordinator

This highly visible position is part of the marketing team within the global product management team for the Products division. It involves collaboration with Sales organizations around the world as well as other divisions, working cross-functionally internally and with external suppliers. The Marketing Coordinator’s primary responsibilities are for digital or tradeshow promotions of Products. However, the role is flexible and will involve a full range of marketing activities, e.g., launches, presentations, and customer feedback.

The ideal candidate brings relevant, hands-on marketing or communications experience, in particular working with modern media and digital tools. This includes but is not limited to internet sites, video and animations, social media, email campaigns, and commercial web promotions. The candidate also brings experience in traditional marketing activities, in particular planning and executing tradeshows.

The right candidate is a self-starter with creative ideas, a positive and proactive attitude. An entrepreneurial spirit helps to take initiatives and deliver results with little supervision or formal authority. The Marketing Coordinator is a flexible and practical person who enjoys juggling multiple projects and getting things accomplished.
Minimum Qualifications:

• 3-5 years of relevant marketing experience, in particular utilizing digital technology.
• Bachelor’s degree in marketing, communications, or graphics preferred.
• Ability to translate business goals and plans into effective commercial messages.
• Comfortable working with industrial products and desire to understand technologies.

• Strong communication and writing skills.

• Tradeshow organizing and support experience.
• Demonstrated project management skillset, including coordination with external resources.
• Ability to work cross-functionally on multiple projects with tight deadlines.
• Research skills and the ability to analyze, summarize and consolidate information.
• Understanding of web design and Search Engine Optimization.

• Background with image and video editing and page layout software programs (e.g., Adobe Creative Suite including Photoshop, InDesign, Acrobat, and Illustrator).
• Experienced user of social media platforms and management software.
• Proficiency in the Microsoft Office suite of programs including PowerPoint, Excel, Word and Outlook.

Responsibilities will include, but are not limited to:

• Update and maintain the Boart Longyear internet site, owning the Product related portals and contents while supporting Drilling Services, Geological Data Services, and corporate functions. Oversee external vendors to ensure a functioning site.
• Track internet performance metrics and costs. Drive Search Engine Optimization.
• Initiate and manage internet campaigns. Create, place, and manage on-line advertising.
• Place and manage print advertising.
• Produce material or lead external vendors to create videos and animations.
• Organize, collect, format, and post a library of images. Perform basic photo editing and work with external vendors for professional photography and/or advanced editing.
• Oversee marketing vendor relationships, including outsourced warehousing and distribution of printed materials.
• Lead digital outreach on social media.
• Plan and execute regular email campaigns with customers via Pardot.
• Follow up on digital sales leads. Collate and maintain contact database.
• Work with Sales and Product Managers to ensure accurate content and good graphics on MyDrillStore. Track site usage and identify development opportunities.
• Integrate digital contents with product launches.
• Implement tradeshow strategy, including budgeting, planning, and execution of major tradeshows. Travel to manage booth setup and logistics for major tradeshows.
• Support the team in the creation of an annual sales support package, including presentations.
• Select promotional items and align distribution with the Internal Communicator.

Perks, Benefits and Compensation:
We know that talented people are attracted to companies with long term success, an amazing culture. We also know you want a company that provides competitive pay, comprehensive benefits and outstanding career advancement opportunities. If hired, you can expect;

• Strong compensation plan
• Full medical benefits
• Dental
• Vision
• 401K
• Paid Time Off
• Fun and relaxed work environment with all the free coffee you can drink

*All new hires must pass a pre-employment background check and drug test*

Boart Longyear does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Boart Longyear does business.

Job Type: Full-time

Application Question(s):

• Are you comfortable working with industrial products?

Education:

• Bachelor's (Preferred)

Experience:

• tradeshow organizing: 1 year (Preferred)
• Marketing: 3 years (Preferred)

Work Location: One location