What are the responsibilities and job description for the Digital Marketing Manager position at Bone & Associates?
Comp: Starting at $65,000, depending on experience. Bone &
Associates is an organization who specialize in a variety of areas including
commercial and residential construction, commercial and residential property
management, senior assisted living, storage, and venue rentals. Bone and
Associates is a family-owned business that has been a part of Wilson County, TN
for more than 100 years. Our roots go deep and support continued growth in a
variety of businesses. The theme of family runs deep at Bone & Associates.
Our shared vision is a family of businesses serving our community with purpose.
We build with purpose, care with purpose, and provide with purpose. At Bone and
Associates, how we do what we do reflects what matters to us: Relationships,
Integrity, Teamwork, Excellence. We care deeply about our team members and
customers. We think you might enjoy working alongside us and invite you to see
it for yourself!
Job Summary
Digital Marketing Manager will be responsible for implementing a data driven, omnichannel approach to marketing across a variety of channels including but not limited to web, email, social media, SEO optimization, and PPC.
Duties/Responsibilities
- Execute our company marketing strategy including but not limited to: web, email, social media, SEO optimization, and PPC.
- Drive lead generation and pipeline growth through digital marketing. Optimize marketing processes, integrating tools for seamless communications, and implementing persona-based messaging.
- Streamline efforts, maximize efficiency, and drive continuous improvement in our marketing initiatives.
- Analyze the success of marketing campaigns and drive marketing decisions based on KPIs
- Review audiences for different campaigns to ensure our marketing outreach is targeting the right prospects
- Consistently test new campaigns and track existing ones to drive down CPLs.
- Manage and recruit third party consultants to support us in a variety of marketing mediums
- Develop internal and external marketing policies and style guidelines
- Lead corporate branding initiatives
- Oversee the design and content on our corporate websites.
- Track campaigns and develop reports to make data driven marketing decisions.
- Lead brand creation and maintenance of existing company brands.
- Oversee social media posting and schedules as well as interact with customer messages and responses on these platforms.
Required Skills/Abilities
- 4 years of marketing management experience in-house or at an agency, preferably working in the B2C space.
- Bachelor’s Degree or higher
- Ability to be hands-on in developing and implementing company-wide marketing plans.
- Excellent computer skills including using CRM platforms and data analytics tools.
- Strong written and verbal communication skills.
- Proficient with Microsoft Office Suite
Salary : $65,000 - $0