What are the responsibilities and job description for the Senior Account Executive, Beauty position at BPCM?
BPCM is seeking an experienced candidate for the position of Senior Account Executive, Beauty with a proven ability to successfully manage high-profile clients. Candidates must be highly organized and adept at multi-tasking, working in a fast paced, entrepreneurial environment, as well as possess strong communication skills.
Ideal candidates will have a minimum of 5 years of previous experience working with large-scale and/or indie beauty and lifestyle brands at a public relations agency. Candidates must also exhibit strong writing and presentation skills, and proficiencies in PowerPoint/deck presentations to effectively articulate ideas to clients, agency principals, and colleagues.
Requirements
Responsibilities will be (but are not limited to):
Media Relations
Reporting
Writing
Team Management/Development
Why BPCM:
We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.
BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.
The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.
Ideal candidates will have a minimum of 5 years of previous experience working with large-scale and/or indie beauty and lifestyle brands at a public relations agency. Candidates must also exhibit strong writing and presentation skills, and proficiencies in PowerPoint/deck presentations to effectively articulate ideas to clients, agency principals, and colleagues.
Requirements
Responsibilities will be (but are not limited to):
- Multitask across multiple client accounts and projects under deadline
- Independent thinker with hands-on can-do, "roll up your sleeves" attitude but also works well within a team environment
- Strong organizational and project management skills
- Ensure junior staff is on track for deadlines
- Exhibit strong writing, communication and presentation skills
Media Relations
- Ability to align press initiatives with business goals of brands/clients
- Expert at maintaining ongoing relationships with members of top-tier media (across multiple media types from fashion/beauty to image titles)
- Oversees the maintenance of media lists
- Lead client mailers
- Ensures routine media inquiries and credit information is provided to press in a timely manner
- Monitors media and reports on client relevant news and trends
- Identifies creative press opportunities inclusive of features via a deep understanding of the current media landscape
- Successfully place stories for features, product placement in media outlets such as long-lead and short lead media, digital, social channels, done in partnership with supervisors
- Assist supervisors with launch pitching where needed
- In partnership with supervisors, contribute to client strategy development to align with client directed objectives
- Plan and execute PR events (Product Launches, Celebrity Talent, Deskside Meetings, Store Openings, etc.)
- Build and maintain a strong understanding of the editorial calendar, current events, pop culture, seasonal and celebrity trends to effectively and proactively contribute to story angle development that is strategic and timely, maximizing brand feature and product placement opportunities across national, regional, online, trade and broadcast outlets
- Ensure that key milestones and projects are on track, within prescribed timelines and on budget
- Work with client marketing, retailer and education teams to support and help execute internal initiatives
- Generate creative ideas and solutions to everyday problems and challenges
- Should be proficient in Tribe Analytics, PowerPoint, Excel, Word, Cision, Meltwater News etc.
- Ability to serve as a primary client contact, managing and driving multiple client account programs and teams to deliver strategic value
- Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
- Ability to clearly articulate thoughts and communicate effectively with clients in-person and on calls
- Support and lead external brand partnership opportunities
- Responds to all appropriate client requests promptly with enthusiasm and accuracy
Reporting
- Oversee press credit analysis reporting according to client preference
- Oversee assistants capture of press via Cision, Meltwater news, Google Alerts and other 3rd party services as well as manual reporting
Writing
- Drafts and contributes to all necessary press releases and client materials that span brand messaging and positioning as directed
- Creation, maintenance and timely distribution of editorial reports, press clippings and budgetary tracking documents
Team Management/Development
- Directly managing day to day activities on multiple accounts across team members
- Manage and mentor junior team members that report into you
- Invest heavily in team growth and development
- Passionate about being a champion for DEI initiatives, both internally and externally
- Medical, Dental, Vision Benefits
- 401k and additional supplementary benefits
- WFH Stipend
- Summer Fridays
- Generous PTO policy with a 2-week holiday break in December
Why BPCM:
We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.
BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.
The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.
Salary : $66,000 - $80,000
Assistant Account Executive, Beauty Influencer
BPCM. -
Brooklyn, NY
